NBC 5 and Vehix Announce Agreement
* Reuters is not responsible for the content in this press release.
North Texas Auto Dealers To Benefit From Multi-Platform Campaigns
To Help Increase Sales
SALT LAKE CITY--(Business Wire)--
NBC 5 / KXAS-TV, a leading source of local news and information on
television and the internet in the Dallas/Fort Worth area, and Vehix,
the multi-platform digital automotive network, today announced an
agreement that will improve the car-buying experience for local
consumers and allow local auto dealers associated with Vehix in the
Dallas/Ft. Worth area to reap the benefits of broadcast and online
advertising campaigns.
This is the first local broadcast affiliate partnership for Vehix,
which kicked off on May 28, 2008. As a result, local auto dealers
associated with Vehix will have traffic driven to their dealerships
through various promotions and sponsorships for Vehix on NBC5,
including on-air promotions during key time periods. On the station's
website, nbc5i.com, the Vehix logo will appear on the home page, as
well as on the traffic, news, sports and health pages.
Numerous auto dealers in the Dallas/Fort Worth area are featured
by Vehix. "This partnership allows local auto dealers to compete for
business on a scale they've never really been able to do before," says
Vehix COO Meade Camp. "They can spend less, and get more in terms of
exposure. It benefits everyone by increasing sales for local auto
dealers, for local television stations and it provides customers with
the information they need when buying a new or used car."
As part of the newly formed partnership, anyone clicking on the
Vehix logo will be directed from nbc5i.com to the co-branded
NBC5/Vehix new and used car-buying website and can browse available
autos from local Dallas/Fort Worth dealerships. That site will include
pricing, rebates and specifications, information on automobiles and
trucks as well as expert and user reviews. The site will also provide
user-friendly tools to compare vehicles across brands according to
pricing, ratings and specs. Once a customer has chosen the vehicle
they want, they can submit a secure online request to purchase their
desired vehicle and receive a no-haggle price quote from the local
Vehix.com member dealer.
Through this service, Vehix.com and NBC 5 will provide local
dealerships with multi-platform promotional campaigns designed to
increase sales and maintain a high level of customer service.
"Dealerships can use this partnership to increase their exposure
not only online, but in more traditional media outlets," says Camp.
"They don't have to decide whether to just go online or just the
traditional advertising route. Now they can have both. In the end,
it's the customer who wins by having to spend less time searching for
their car, but having more choices to choose from."
To access the co-branded auto site Vehix is powering, visit,
http://nbc5i.vehix.com.
About Vehix
Vehix is a multi-platform digital automotive network designed to
provide consumers with a truly one-stop automotive shopping
experience. Vehix, through its unique content, inventory and
advertising network, offers superior written and video content,
objective third-party information and best-in-class research tools.
All of Vehix's car research and purchase tools are available on
multiple platforms, including the Internet, cable television,
video-on-demand, and on mobile devices. Vehix launched in 1996 as an
online automotive portal designed to facilitate the research and
purchase processes for consumers. Vehix is owned by Comcast Spotlight,
a division of Comcast Cable. For more information visit www.vehix.com.
About NBC 5
NBC 5 / KXAS-TV is the NBC Owned and Operated media center serving
the Dallas / Fort Worth area with local and national news, information
and entertainment programming 24 hours a day. Up-to-the-minute news
and information can also be found online at www.nbc5i.com.
Vehix Contact:
Traction Communications
Kirsten Hamling, 303-302-2150
Copyright Business Wire 2008
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.


Follow Reuters