Informatica Customers and Partners Endorse Benefits of Real-Time Data Integration

Informatica Customers and Partners Endorse Benefits of Real-Time Data
Integration
New cloud computing capabilities support mission-critical projects within the
enterprise and beyond

REDWOOD CITY, Calif., June 19 /PRNewswire-FirstCall/ -- Informatica
Corporation (Nasdaq: INFA), the leading independent provider of data
integration software and services, today announced a groundswell of customer
and partner endorsement of Informatica's vision and capabilities for real-time
data integration.
Introduced on June 3, Informatica 8.6 provides a single platform for
supporting mission-critical projects within the firewall and beyond with cloud
computing, including real-time data warehousing, real-time synchronization of
data between operational systems, operational data hubs, and data services.
Informatica 8.6 supports the complete continuum of data integration latency,
or timeliness, requirements from batch to real time.
"Businesses need to react faster than ever to meet escalating customer
requirements and compete successfully in today's increasingly dynamic global
markets," said Chris Boorman, chief marketing officer, Informatica. "As
evidenced by the recent release of the Informatica 8.6 platform, Informatica
is putting the full weight of its real-time data integration technology and
expertise into enabling customers to gain a competitive advantage."
PowerCenter Real-time Edition is optimized for real-time analytic and
operational data integration use cases. In addition to bringing right-time
data integration spanning the latency spectrum, PowerCenter Real-time Edition
includes integrated data quality, scalable data services, orchestration,
universal data transformation, streaming changed data capture, data
synchronization and replication.
"LinkShare plans to increase its competitive advantage as the largest
online pay-per-action marketing network. Part of our strategy is to deliver
timely data feeds and data services to our customers and partners," said
Jonathan M. Levine, chief technology officer, LinkShare. "By leveraging the
flexible and scalable data services and orchestration capabilities of the
Informatica PowerCenter Real-time Edition, LinkShare will be able to
consistently roll out new products faster than before, meet customer demands
for reporting and analysis, and grow our business by supplying customers and
partners with the real-time delivery of holistic, accurate, and secure data."
According to recent research published by Ted Friedman, VP and
Distinguished Analyst at Gartner, "Most important for organizations to
recognize is that their data integration will require a mix of latencies --
while real-time activity is on the increase, there will always be a need for
higher-latency data integration work, since not all data in the architecture
changes frequently, and not all processes, teams and roles are capable of
harnessing real-time data." ("Survey on Data Integration Practices Shows Move
Toward Strategic Initiatives," June 6, 2008)
With Informatica 8.6, customers can leverage one solution, and one set of
developer skills, for accessing and delivering complete, accurate,
high-quality data wherever, however, and at whatever speed the business
requires.
"Our commitment to our customers is 100% on-time, damage-free service;
accurate and timely information about their shipments; and the highest
transportation value. Informatica plays an important role in this commitment,"
said Jeff McIntyre, associate vice president, BSNF Railway. "PowerCenter
Real-time Edition and PowerExchange Change Data Capture enable us to capture
and deliver real-time transportation information to our customers and
internal-facing web applications with improved application performance and
reduced costs. The result is real-time information on shipments and logistics
available to our customers and our operations."
"Customers can accelerate business responsiveness and mitigate risk with
real-time operational business intelligence with high-quality data," said Carl
DCosta, Worldwide Director of Business Intelligence Alliances, HP. "Designed
for operational business intelligence, the HP Neoview enterprise data
warehouse solution, used in conjunction with Informatica PowerCenter Real-time
Edition, provides customers real-time insight for their business with
enterprise-class functionality and scale, combined with simplicity. This
results in fast implementations with higher reliability, lower cost and better
information, faster than current business intelligence solutions."
For more information about real-time data integration, please visit
http://www.informatica.com/realtime.
About Informatica
Informatica Corporation (NASDAQ: INFA) is a leading provider of enterprise
data integration software and services. With Informatica, organizations can
gain greater business value by integrating all their information assets from
across the enterprise. More than 3,200 companies worldwide rely on Informatica
to reduce the cost and expedite the time to address data integration needs of
varying complexity and scale. For more information, call 650-385-5000
(1-800-653-9871 in the U.S.), or visit http://www.informatica.com.
Note: Informatica and PowerCenter are registered trademarks of Informatica
Corporation in the United States and in jurisdictions throughout the world.
All other company and product names may be trade names or trademarks of their
respective owners.
This press release contains forward-looking statements that are based on
assumptions regarding Informatica's product release and service availability.
However, these statements are not guarantees of the availability, which may be
delayed or cancelled. The development, release and timing of any Informatica
product or service features described in this document remain at the sole
discretion of Informatica and should not be relied upon in making a purchasing
decision. This document is provided for information purposes only.
Statements made regarding product and/or services packaging and future
functionality are based on current available information, which is subject to
change. Such statements should not be relied upon as a representation,
warranty or commitment to deliver specific products or services, or
functionality in the future. Such statements involve risks and uncertainties,
and actual results may differ materially from the results described in this
press release. More information about potential risks and uncertainties that
could affect Informatica's business, products and services are included under
the caption "Risk Factors" in Part I Item 1A of Informatica's report on Form
10-K for the year ended December 31, 2007 and in Part II Item 1A of
Informatica's report on Form 10-Q for the quarter ended March 31, 2008, which
are on file with the SEC, and available on the company's investor relations
website at http://www.informatica.com/. All information provided in this
release is as of June 19, 2008, and Informatica undertakes no duty to update
this information.
SOURCE Informatica Corporation

Deborah Wiltshire of Informatica Corporation, +1-650-385-5360, mobile,
+1-650-862-8186, dwiltshire@informatica.com; or Donna Lyon of Text 100,
+1-415-593-8478, mobile, +1-650-248-1587, informatica@text100.com