Finding Your TrueNorth in the Snack Aisle

New Frito-Lay Brand 'Points' Consumers to a New Nut Experience

PLANO, Texas, June 19 /PRNewswire/ -- PepsiCo's Frito-Lay business unit,
the snack chip leader, is focusing its snack expertise and passion for
innovation to break new ground in the nut aisle with TrueNorth, a contemporary
line of 100 percent natural, great tasting nut snacks that have 5g of protein
in every 1 oz serving. By elevating the "simple nut" into three unique nut
snacks -- nut clusters, nut crisps and nut crunches -- each TrueNorth variety
offers consumers a different snacking experience fit for a wide range of
occasions.
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"While consumer demand for the nut category continues to be positive, the
options have been limited and uninspiring," said Regan Ebert, Vice President,
General Manager, Frito-Lay North America. "TrueNorth creates nut snacking
options that range from reinventing the traditional to new twists that feature
nuts as a crisp, which is reminiscent of a cracker."
TrueNorth offers a surprisingly delicious and wholesome snack to satisfy
adventurous consumers with a mindful approach to life and wellness. TrueNorth
is currently available in three distinctly different varieties, including:
-- TrueNorth Nut Clusters: Packed with freshly roasted nuts in a crunchy
cluster form, TrueNorth clusters deliver a break from the traditional nut
experience by combining the nuts with an unexpected hint of sweetness.
Available in roasted peanut, toasted almond or pecan-almond-peanut.
-- TrueNorth Nut Crisps: A unique snacking experience, TrueNorth crisps
are made from either roasted peanuts, toasted almonds or pistachios along with
other 100 percent natural ingredients that are baked together to create a
crispy cracker-like texture packed with nut flavor.
-- TrueNorth Nut Crunches: Oven-baked for extra flavor and crunch,
TrueNorth crunches reinvent traditional nut snacks by applying a delicious
outer crunchy coating. Available in honey wheat peanut and toasted sesame
peanut.
In the process of creating a variety of new nut snacks, the TrueNorth
brand team found its all-consuming passion -- its one "true north." By naming
the nut snacks TrueNorth, Frito-Lay hopes to celebrate its passion for nuts
and inspire other people to find their own true north.
The TrueNorth brand will be supported by a fully-integrated marketing
campaign that includes print and TV advertising, sampling and free standing
inserts. Strawberry Frog is the advertising agency developing creative for
the campaign, while OMD is handling media buys. The branding was developed in
conjunction with Wolff-Ollins.
TrueNorth nut snacks began rolling out in the first quarter of 2008 in
three different snacking varieties for $3.29 per bag, and will be available
nationwide by the second quarter of 2008. Bags vary in size and price
depending on the product. Club stores will carry a 24 oz size bag for $7.88.
For more information on TrueNorth, visit http://www.truenorthsnacks.com.
Frito-Lay continues to provide leadership and innovation in the area of
health and wellness with efforts such as removing trans fat from its entire
snack chips portfolio and cooking its chips in all-natural oils like sunflower
and corn oils.
Frito-Lay North America is the $11 billion convenient foods business unit
of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay,
PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.
SOURCE Frito-Lay North America

Aurora Gonzalez of Frito-Lay North America, +1-972-334-3821