Projection Industry 'Sees the Light' at InfoComm 08 With Color Light Output

New Color Performance Metric Solves Industry Problem; Embraced by Key Players

LAS VEGAS, June 19 /PRNewswire/ -- 3LCD, the world's number one projection
display technology, along with projector manufacturers, is educating the
industry on the importance of the new Color Light Output measurement at
InfoComm 08. Leading manufacturers and influencers are standing behind Color
Light Output, a much-needed industry reference for projector color
performance.
InfoComm 08, the leading professional AV industry tradeshow, kicked off this
week in Las Vegas, Nevada.
With the fast-paced development of high-definition, rich color video and
projection content, the quality and impact of the color produced by a
projector has become extremely important to the AV community. To date, buyers
and users have had no way to determine if their projector is capable of
producing rich, vivid color. Color Light Output addresses this issue and
provides an important picture quality indicator for classrooms, conference
rooms, churches and living rooms.
Simple to measure and modeled after the current white light output
(brightness) standard, Color Light Output will allow buyers to make more
informed purchase decisions. Leading projection sites have made the move to
include the measurement in their projector reviews.
"When you think of image quality, color reproduction is one of the most
important specifications and quality indicators in many industries, including
cinema, digital photography, graphic arts and printing," said Tim Anderson,
3LCD product marketing manager. "The front projection industry has overlooked
the importance of color measurement since its advent. With the increasing
move away from black-and-white bulleted PowerPoint slides towards dynamic,
high quality content, this is a much needed move for the industry."
Information on Color Light Output will be available to attendees at the
3LCD InfoComm booth #C1524.
About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably
bright and natural color, amazing detail and road-tested reliability. Using
an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant
quality images without the possibility of color break-up. 3LCD is based on
LCD technology, which is used by leading manufacturers worldwide for the
ultimate viewing experience in flat panel TVs and projectors. To find out why
more users choose 3LCD than all other projection technologies combined and to
get the latest list of leading companies offering 3LCD technology in their
products, visit the 3LCD website at http://www.3LCD.com
SOURCE 3LCD Technology

Molly Mulloy, +1-415-465-0561, Molly.Mulloy@zenogroup.com, or Nick Mendoza,
+1-310-566-3984, Nick.Mendoza@zenogroup.com, both of Zeno Group, for 3LCD
Technology