Push Technology Launches Diffusion 2.0

Leading Provider of Web 2.0 Solutions for Financial Institutions and Gaming
Organisations Enhance Technology Lead

LONDON, June 19 /PRNewswire/ -- Push Technology Ltd today announced the
immediate commercial release of Diffusion 2.0, a real-time push engine,
enhancing its product portfolio of Web 2.0 solutions.
The new market-leading release enables organisations such as financial
institutions, on-line gaming companies, spread betting organisations, travel
agents and news feed providers to greatly improve their customers user
experience by providing real-time, compelling data in a format that requires
no browser add-ins or specialist client implementation.
Specifically, the new release includes:-
Multiple performance enhancements that reduce the need for a large number
of servers and associated communication equipment. Compared with traditional
methods, customers have noticed enhanced performance whilst reducing server,
electricity, cooling and telecomm overheads by 60%.
A unique cascading capability that ensures that regardless of the users
browser environment, the best, most compelling experience can be enjoyed.
A "Zero install" functionality ensuring that new users do not have to
install add-ins, or interact with pop-up boxes to receive the latest data.
Full Browser independence allowing clients to work in any browser
environment including Internet Explorer, Firefox and Safari.
An agnostic back-end server that ensures that data services for Flash,
Flex, Air, Javascript and Silverlight are all handled in the same manner.
A new object state engine that enables the full state of the application
to be maintained without the need for expensive network traffic and server
re-loads.
A new bi-directional channel engine enabling true client-server computing
facilities to be obtained using standard browser technology.
Sean Bowen, Push Technology CEO explains, "Whilst our solution has been
highly successful in providing a compelling experience to our many customers,
we listened carefully to market demand, and therefore have enhanced our
product set to reduce cost of ownership, increase performance, increase ease
of installation and use, and enables more Companies to benefit from the best
of Web 2.0. Initial indications from our beta customers tell us that we have
met or surpassed all their expectations."
Darren Hudson, Push Technology CTO continues, "The challenge of enabling
all of these major product enhancements in an area where standards are still
emerging has been one that we relish. We also knew that we needed to have a
much richer user experience than that provided by Ajax and XmlHttpRequests.
We now believe that we have a solution which is not only highly performant,
scalable and easy to use, but which also enables developers to be completely
unconcerned about underlying technology - Diffusion is designed to enhance
Web 2.0 user experience without Developers having to maintain multiple code
bases or development environments."
About Push Technology
Push Technology is a UK based software solutions Company that markets and
supports targeted solutions for organisations that need to provide their
customers with a real-time, scalable, Web 2.0 experience. Used by many Spread
Betting, Gaming, and on-line Gambling organisations, the solution is also
applicable to organisations such as Retailers, Financial Institutions, News
providers and Travel Companies.
http://www.pushtechnology.com
SOURCE Push Technology Ltd

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