IODA Strikes Worldwide Distribution Deal With Ace Records

* Reuters is not responsible for the content in this press release.

Thu Jun 19, 2008 8:00am EDT

  SAN FRANCISCO, CA, Jun 19 (MARKET WIRE) -- 
IODA, the global leader in digital distribution, marketing, and
technology solutions for the independent music industry, today announced
a worldwide distribution deal with legendary Ace Records. Well known as
the world's leading blues, soul, rock 'n' roll and rock reissue label,
Ace Records expands IODA's catalog of more than one million tracks with
music from some of popular music's most renowned artists including John
Lee Hooker, Link Wray, James Carr, Millie Jackson, Motorhead and The
Damned. While these artists have become household names for millions of
fans, Ace is even better known for having introduced more arcane but
great recordings to a wider audience. The announcement was made today at
the London Calling conference in London, UK.

    Through IODA's global distribution network, Ace Records will now have
virtual shelf space at more than 400 digital retailers, mobile outlets and
subscription services. In addition to distribution, it will leverage
Promonet, IODA's groundbreaking digital marketing platform, to drive
on-line and off-line sales. Promonet allows labels to reach the Internet's
most valuable tastemakers: the more than 3,000 digital retailers, music
websites, social networks, bloggers, podcasters, internet radio
programmers, and music supervisors around the world that are members of
the growing Promonet promotional distribution network.

    Ace Records Managing Director Roger Armstrong said: "In conjunction with
IODA, Ace wants to move the download world forward into the past, with the
addition of the contextual information that it has long been providing on
CD."

    For over 30 years Ace has pioneered high quality re-issues, introducing
many old artists to new audiences along the way, and contributing to the
current climate in which regardless of whether it is old or new music,
what matters is that it is good music. With its massively successful CD
series including Golden Age Of Rock 'N' Roll and Dave Godin's Deep Soul
Treasures, Ace has broadened the musical horizon for thousands of fans.

    "We needed a digital partner that had both a strong technology platform
and music expertise," said Chris Lines, licensing manager, Ace Records.
"After careful review of our options, we knew the IODA team was the ideal
partner to take our catalog to the digital market. Everyone at IODA not
only knew the digital side of the business but also had a real
understanding of the physical side, which is where Ace Records has formed
its worldwide reputation. The move into digital is a hugely exciting move
for us, and IODA helped make the transition as painless as possible."

    "Ace Records has become an institution in the music industry -- known
worldwide for its large catalog and its passion for great music and
legendary artists," commented Erik Gilbert, VP, Content at IODA. "Ace
plays an important role in the availability of music from the latter half
of the 20th century and so our role in making this incredible catalog
available to the world through our digital network is exciting for us. We
look forward to a great partnership."

    About IODA

    IODA, the Independent Online Distribution Alliance, is the
industry-leading digital distribution company for the global independent
music community. IODA provides comprehensive services to record labels,
physical distributors, and artists, including license negotiations; media
encoding and metadata management; and royalty payment administration and
reporting. The company also offers promotional support through a
dedicated marketing division and through the IODA Promonet
(www.iodapromonet.com), a promotional distribution network that provides
qualified podcasts, blogs, and other promotional sites with access to
pre-cleared, legal music and other promotional assets from IODA's labels.
Founded in 2003, IODA represents a rapidly expanding roster of over a
million tracks from thousands of independent labels around the globe.
IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005.
The company's website is www.iodalliance.com.

    IODA, IODA Promonet, IODA Rightsholder Dashboard and IODA Label Stores are
trademarks of IODA, Inc. All other trademarks are properties of their
respective owners.

    

Contact Info:
Jessica Hoffman
IODA
tel: 925-296-6161
email: Email Contact

Copyright 2008, Market Wire, All rights reserved.

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