Thomas Flynn and Douglas Schirle Join Sportgenic(TM) as Vice Presidents of Sales--Eastern...

Thomas Flynn and Douglas Schirle Join Sportgenic(TM) as Vice Presidents of Sales--Eastern and Western Region Respectively

Executives Have Extensive Background in On-Line Media
SAN FRANCISCO--(Business Wire)--
Sportgenic(TM) (formerly Active Athlete), a digital media and
technology company dedicated to connecting marketers with sport
enthusiasts, has appointed Thomas M. Flynn as vice president of sales,
Eastern region and Douglas J. Schirle as vice president of sales,
Western region.

In their new roles, Flynn and Schirle will co-lead advertising
sales for the fast-growing sports ad network that has become
increasing popular among advertisers who recognize the value of a
sports-minded, community-oriented online audience. Sportgenic's wide
network of publishers has grown to more than 350 member Web sites,
ranging from endurance athletes and adrenaline junkies to outdoor
enthusiasts, country clubbers, general fitness enthusiasts and team
players.

"Tom and Doug will be valuable both in nurturing relationships
with existing clients and fostering new relationships," said Robert
Tas, CEO of Sportgenic. "Their backgrounds and expertise in online
media makes both of them a perfect fit for our company and for our
advertisers."

Tom Flynn is a sales and management professional with extensive
experience in consumer and B2B media companies. Prior to joining
Sportgenic, Flynn was the national sales director for Golf Digest
Digital, where he led the sales of the re-launched GolfDigest.com as
the preeminent content site for golfers worldwide, and
GolfForWomen.com. His other accomplishments include being recognized
as the #1 digital media salesperson for VNU Business Media's mid-size
Web sites from 2003 to 2006. His past experience includes time at
Yahoo! and Engage Media.

With 20+ years of sales experience, Douglas Schirle has a proven
track record of increased revenue generation. As the vice president of
advertising sales for PureVideo Networks, Inc., he realigned sales
territories to maximize sales and streamlined product offerings to
clearly communicate features and benefits to advertisers and agency
partners. As the West Coast sales director for that same company,
Schirle successfully closed advertising campaigns with target accounts
such as Nike, Coors, Universal Pictures and Sony Pictures
Entertainment, EA Sports, and Sony Playstation. His past sales
experience includes time at WebMed, weather.com and PointRoll.com.

About Sportgenic

Sportgenic(TM) represents the buying power of millions of sport
enthusiasts looking for people, products and information online. The
company represents a network of highly engaging medium and long tail
websites, including specialty sites, training resources, social
networks, and enthusiast content sites. Sportgenic connects marketers
with engaged and passionate consumers via proprietary technology, ad
targeting and deep domain expertise.

Sportgenic has consistently been listed amongst the top 10 sports
networks on comScore in sports since November 2007. (comScore Media
Metrix Sports category media sets with duplication.) The company is
headquartered in San Francisco, CA.

For more information call 415-983-2301 or visit
www.sportgenic.com.

Sportgenic is a registered trademark of Sportgenic, Inc.

Lyman Public Relations
Carm Lyman, 707-256-3834 (Media)
carm@Lymanpr.com

Copyright Business Wire 2008