3jam Launches SuperText(TM) - Seamless SMS Communication for the PC and Mobile Device...

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Thu Jun 19, 2008 8:01am EDT

3jam Launches SuperText(TM) - Seamless SMS Communication for the PC and Mobile Device That Reaches You Anytime, Anyplace

   Online SMS With All the Benefits of IM, Including Message Sending
   and Receiving, Conversation Threading, Message History and Reply
                                All(TM)
SAN FRANCISCO--(Business Wire)--
3jam, the San Francisco-based SMS service firm, today announced
the private beta launch of its new SuperText(TM) service.
SuperText(TM) revolutionizes Web-based text messaging with a new
patent-pending PresenceText(TM) technology that intelligently routes
messages to a user's computer or mobile device depending on their
location.

   Finally users can easily start a text conversation on their
computer, where they benefit from a full QWERTY keyboard and free
sending and receiving of messages. The PresenceText(TM) feature
enables users to continue a conversation from their phone even when
they have walked away from their PC. SuperText(TM) also saves the
messages to the user's online history regardless of whether they are
delivered to their computer or mobile phone.

   According to a recent Gartner forecast, more than 2.3 trillion SMS
text messages will be sent across major markets worldwide in 2008, up
19.6 percent from the 1.9 trillion in 2007(1).

   "SMS is becoming the most popular form of communication worldwide,
yet there is relatively zero innovation in this format. We've
developed SuperText(TM) to seamlessly blend the best of PC and mobile
communication," said Andy Jagoe, CEO and Co-founder of 3jam.
"SuperText(TM) reinforces our mission to make short-form communication
easier and more useful."

   SuperText(TM) provides many of the IM experiences that text
messaging lacks, including conversation threading, online message
history and Reply All(TM) communication. SuperText(TM) does not
require any software downloads and can be used to send text messages
to any mobile device, regardless of manufacturer, model or carrier.

   Since launching their off-deck service in September 2006, 3jam has
built a worldwide community of over 3 million users. In late 2007,
3jam announced a partnership with Virgin Mobile USA, marking the first
time a U.S. carrier introduced multi-party text messaging.

   SuperText beta invitations are available in the United States by
registering at http://beta.3jam.com.

   About 3jam

   3jam, Inc., was founded in 2005 to develop new and better ways to
keep people in touch with their friends and family. Available for any
mobile phone, 3jam services make it fun and easy for people to
coordinate and connect. 3jam is funded by New Enterprise Associates
and Norwest Venture Partners, with headquarters in Menlo Park, Calif.
For more information, visit www.3jam.com.

   (1)"Market Trends: Mobile Messaging, Worldwide, 2006-2011",
December 2007, http://www.gartner.com/it/page.jsp?id=565124

3jam PR
Jenna Britton, 213-999-2551
jenna@vscconsulting.com

Copyright Business Wire 2008
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