KG Partners and Con-way Win Six Transportation Marketing & Communications Association (TMCA) Compass Awards

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Thu Jun 19, 2008 8:02am EDT

  PORTLAND, ME and SAN MATEO, CA, Jun 19 (MARKET WIRE)
-- 
KG Partners, a nationally recognized advertising, public relations and
interactive agency, and Con-way Inc. (NYSE: CNW), a $4.7 billion freight
transportation and logistics services company, today announced that they
have won six awards from the Transportation Marketing & Communications
Association (TMCA). The companies won six TMCA Compass Awards -- one of
which achieved the Best in Class designation for marketing excellence in
the transportation and logistics industry. The awards were presented at
TMCA's recent annual conference held in Ponte Vedra, Fla.

    "The TMCA Compass Awards are well-respected throughout the industry and
could only be won with a strong relationship between our companies and a
shared strategic vision," said Tom Nightingale, chief marketing officer,
Con-way. "Developing and implementing an effective, results-driven
marketing and communications program is vital in an industry as
competitive as ours. Recognition from our industry peers is indicative of
the type of meaningful work the teams are producing in collaboration."

    KG Partners and Con-way received the highest number of awards of all 2008
TMCA entrants. The Compass Award-winning entry, "Con-way Truckload: Driver
Recruitment Advertising Campaign," was the recipient of the 2008 Best in
Class award. The Best in Class award is one of the two highest honors in
TMCA's Compass program. Winners must have excelled in all areas of the
judging criteria and achieved a perfect or near perfect overall score.

    "The creative marketing, media relations and interactive campaigns KG
Partners executed for Con-way last year were extremely successful in
helping promote its Con-way Freight, Con-way Truckload and Menlo Worldwide
Logistics lines of business as well as its driver career opportunities,"
said David Goldberg, principal, KG Partners. "Being honored by our
industry colleagues at TMCA for our transportation and logistics industry
communications expertise makes the success of our campaigns for Con-way
even more gratifying."

    The six TMCA Compass Awards earned by KG Partners and Con-way are
as
follows:


--  TMCA Excellence Award & Best in Class: Advertising campaign -- Con-way
    Truckload: Driver Recruitment
    A national print advertisement series running in several
    driver-targeted publications promoting a lifestyle oriented career and
    Con-way Truckload as a leader in the industry.

--  TMCA Excellence Award: Integrated communications program -- Filling
    the Seats: Con-way Truckload Q1 2007 Driver Recruitment Campaign
    Planning and execution of a 10-week program that included public
    relations, advertising, search-engine marketing and online advertising
    resulting in a 166 percent increase of new driving teams hired each
    week.

--  TMCA Merit Award: Media relations -- OceanGuaranteed(SM) Expanded
    Service Offering from Con-way Freight and APL Logistics
    A media relations campaign creating a thought-leadership position
    in the global supply chain industry for Con-way Freight and APL
    Logistics, who teamed up to provide a new service offering on the
    cutting edge of international supply chain management.

--  TMCA Merit Award: New media -- Con-way Inc.: Con-way Enterprise
    Web Site
    A complete redesign of www.con-way.com by KG Partners to improve the
    customer experience, build the Con-way brand and more clearly define
    the company's business units.

--  TMCA Merit Award: Media relations -- Con-way Inc.: Employer
    Support of the Guard and Reserve Campaign
    A media relations campaign to communicate Con-way's support of
    the National Guard and Reserve and its win of the prestigious
    Department of Defense Freedom Award -- given to employers who have
    shown exemplary support of employees who also serve in the National
    Guard and Reserve -- was developed to leverage the company's
    thought-leadership position on this issue.

    
Con-way Inc. also earned the following TMCA Compass Award:


--  TMCA Merit Award: Direct Marketing Campaign -- Experience The Road
    Systems Advantage
    A video campaign sent to select transportation providers that had a
    need to extend the lives of their 28-foot trailer fleets. The campaign
    was developed into a flash module, which served as the focal point of
    the new Road Systems Inc. (RSI) Web site, a resource for media interest
    and an ongoing online search presence for RSI.

    
TMCA is a service organization dedicated to marketing, sales and
communications professionals throughout the North American transportation
industry. For more information about TMCA and the Compass Awards, visit
www.tmcatoday.org.

    About KG Partners

    Based in Portland, Maine, KG Partners is a nationally recognized
advertising, public relations and interactive agency that helps its
clients build and maintain business momentum. The talented people at KG
Partners work hard to connect clients with their markets and help brands
find their voice. For more information on how KG Partners can help you
connect, please visit www.KGmoment.com.

    About Con-way Inc.

    Con-way Inc. (NYSE: CNW) is a $4.7 billion freight transportation and
logistics services company headquartered in San Mateo, Calif. Named
FORTUNE magazine's "Most Admired Company" in transportation and logistics
for 2007, Con-way delivers industry-leading services through three
primary operating companies: Con-way Freight, Con-way Truckload and Menlo
Worldwide Logistics. These operating units provide high-performance,
day-definite less-than-truckload (LTL) and full truckload and intermodal
freight transportation, as well as logistics, warehousing and supply chain
management services and trailer manufacturing. Con-way Inc. and its
subsidiaries operate from more than 500 locations across North America and
in 20 countries. For more information about Con-way, visit
www.con-way.com.

    

Media Contacts:
KG Partners
Kristin O'Brien
207-773-0700, ext. 237
kobrien@kgmoment.com

Con-way Inc.
Jayme Ackemann
650-378-5418
ackemann.jayme@con-way.com

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