Pixelplus Announces KC Uppertech to Distribute New Third Generation PlusPixel2(TM)...

Pixelplus Announces KC Uppertech to Distribute New Third Generation
PlusPixel2(TM) 'System-on-a-Chip' Image Sensors in China

SEOUL, South Korea, June 19 /PRNewswire-FirstCall/ -- Pixelplus Co., Ltd.
(Nasdaq: PXPL), a fabless semiconductor company in Korea that designs,
develops, and markets CMOS image sensors for various consumer electronics
applications, today announced that the Company signed an agreement for KC
Uppertech to become the Company's distributor in China, as well as Taiwan,
Hong Kong, and Macao. KC Uppertech will be responsible for marketing,
distributing, and sales of the Company's new line of products, most notably
Pixelplus' PO4010 CIF and PO6030 VGA 'System-on-a-Chip' ("SoC") third
generation image sensors.
The PO4010 is designed to be embedded in mobile devices such as third
generation ("3G") mobile phones with dual camera functionality. The sensor is
based on the Company's PlusPixel2(TM) technology and is one of the industry's
smallest and most compact with an optical size of 1/11 inch. The Company
developed the PO4010 in response to the increasing demand for ultra-compact
camera modules which utilize two image sensors, a CIF image sensor for
videoconferencing and a higher megapixel image sensor for digital photos.
The PO6030 is also based on the Company's PlusPixel2(TM) technology (0.13
micron CMOS process). The PO6030 integrates advanced ISP algorithms and
refined 3.6 micron pixel array in a 1/6.2 inch optical format, and delivers
enhanced image quality in low light conditions. Compared to the Company's
earlier generation VGAs, the PO6030's more efficient and ultra-compact
chip-size and cutting-edge pixel architecture enable this product to reduce
image noise and distortion, display greater color uniformity and consistency,
and improve dynamic range and optical performance. With a two-wire serial
interface, the PO6030 can be easily programmed to control operating modes with
respect to exposure time, frame rate, window size, scaling, sub-sampling, and
color matrix to produce high quality images in any operating environment.
Dr. S.K. Lee, Founder and CEO of Pixelplus, commented, "We are excited by
the growth prospects for both our PO4010 and PO6030 in Greater China over the
coming years. Demand is growing for our cutting-edge products and we are
ready to meet the needs of this very attractive market. Our third generation
sensors, based on PlusPixel2(TM) technology, provide mobile phone
manufacturers with a great sensor for a good value, and we will continue to
look for new sales opportunities and new markets for these products."
About Pixelplus Co., Ltd.
Pixelplus is a South Korea-based developer of high-performance,
high-resolution, and cost-effective CMOS image sensors for use primarily in
mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS
image sensors and SoC solutions for use in webcams and notebook embedded
cameras, toys and games, and security and surveillance system applications.
As a fabless semiconductor company, Pixelplus is focused on creating
proprietary design technologies to develop CMOS image sensors with sharp,
colorful and enhanced image quality, size efficiency, and low power
consumption.
Forward Looking Statement
This press release contains certain statements that are not historical in
nature but are "forward-looking statements" within the meaning of the
"safe-harbor" provisions of the Private Securities Litigation Reform Act of
1995. Forward-looking statements generally can be identified by the use of
forward-looking terminology, such as "may," "will," "expect," "intend,"
"estimate," "anticipate," "believe," "project," or "continue" or the negative
of such words or other similar words. Pixelplus cautions readers that
forward-looking statements are based on the Company's current expectations,
estimates and assumptions about our company and our industry, and are subject
to a number of risks and uncertainties. Actual results may differ materially
from those contained in such forward-looking statements. Investors are
directed to Pixelplus' reports and documents filed from time to time with the
U.S. Securities and Exchange Commission for a description of various factors
that should be considered before investing in Pixelplus' securities. These
factors may cause Pixelplus' results to differ materially from the
forward-looking statements made in this release. The forward-looking
statements speak only as of the date of this press release, and Pixelplus
assumes no duty or obligation to update them to reflect new, changing, or
unanticipated events or circumstances.

Contact:
Shane Y. Hong
Pixelplus Co., Ltd.
6th Floor, Gyeonggi R&DB Center
906-5 Iui-dong, Yeongtong-gu
Suwon-si, Gyeonggi-do, 443-766
Republic of Korea
+82-31-888-5300

OR

Taylor Rafferty:
London - Emilia Whitbread at +44 (0) 20 7614 2900
New York - Jessica McCormick at +1 212 889 4350
Tokyo - Jason Wagers at +81 (0) 3 3221 9513
E-mail pixelplus@taylor-rafferty.com

SOURCE Pixelplus Co., Ltd.

Shane Y. Hong, Pixelplus Co., Ltd., +82-31-888-5300; or Taylor Rafferty:
London - Emilia Whitbread at +44 (0) 20 7614 2900, New York - Jessica
McCormick at +1 212 889 4350, Tokyo - Jason Wagers at +81 (0) 3 3221 9513,
pixelplus@taylor-rafferty.com