Doris Brown Joins Datacolor as New Vice President of Marketing

Proven Color Marketing Executive Will Use Experience, Knowledge
and Strategic Marketing Expertise to Strengthen Datacolor Brand Across
All Market Channels
LAWRENCEVILLE, N.J.--(Business Wire)--
Datacolor(R), a global leader in digital color management
technology, today announced that industry expert and former X-Rite(R)
Incorporated executive Doris Brown will lead the company's new
branding initiative as Vice President, Marketing. Ms. Brown brings
more than 25 years of branding and marketing experience to Datacolor
and has been recognized in the printing, textile and plastics
industries as one of the foremost experts on color, a crucial element
in corporate branding and identity. Her leadership skills and
knowledge base have been well-documented throughout her career as an
executive at X-Rite, and its wholly owned subsidiary Pantone(R), Inc.,
Agfa Graphics(R), and International Paper(R), to name a few. Ms.
Brown's position at Datacolor will include the development of a new
corporate branding initiative and creating strategic partnerships and
alliances to strengthen the company's reputation and global reach in
key marketing areas. Ms. Brown will report directly to Terry Downes,
President and CEO of Datacolor.

"Datacolor is a recognized and trusted brand in the industry and I
look forward to strengthening the brand by creating and implementing
business strategies based on the company's core competencies across
all market channels," states Ms. Brown. "The ability to consistently
create and identify accurate color is critical to establishing a
company's position in the marketplace and Datacolor has a proven track
record for helping companies do exactly that. This is a great
opportunity for me to use my skills to bring broader international
recognition to the Datacolor brand," Ms. Brown added.

"Throughout her professional career, Doris Brown has been an
outspoken leader regarding color communication and reproduction, and
understands the value and importance of color in all industries, from
industrial design to fashion design," says Terry Downes, President and
CEO of Datacolor. "Our product line helps professionals in the design,
textiles, paints, automotive and photographic industries share their
vision by creating accurate colors to share with their audiences.
Doris' experience in corporate brand identity will help bring the
Datacolor brand to a new level of recognized excellence and position
us strongly for the future. We are very excited about the new
dimension Doris Brown will bring to our established and talented
management team," Downes added.

About Datacolor

Datacolor is a global leader in color management solutions and
color communication technology. The world's leading brands,
manufacturers, creative professionals and consumers, have been
choosing Datacolor's innovative technology and solutions to
consistently achieve the right color for nearly 40 years. A Swiss held
company, Datacolor's global presence encompasses a sales, service and
support network serving customers in more than 65 countries throughout
Europe, the Americas and Asia, along with 13 worldwide operation and
production facilities. Industries served include apparel and textile,
paint and coatings, automotive, plastics, photography, home theater
and others. For more information about Datacolor and its products or
services, visit www.datacolor.com.

Datacolor and its logo are registered trademarks of Datacolor. All
rights reserved. Other trademarks listed in this document are the
property of their respective titleholders.

Synergy Communications
Lou Desiderio, 917-627-0912
lou@pr-synergy.com

Copyright Business Wire 2008