UUSee.com Broadcasts Olympic Games with Video License to Quicken its Leading Pace

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Thu Jun 19, 2008 8:30am EDT

UUSee.com Broadcasts Olympic Games with Video License to Quicken its Leading
Pace

BEIJING, June 19 /Xinhua-PRNewswire/ -- After getting the video license,
UUSee.com will hold a press conference on June 19 to publicize that it has
been granted the live broadcast privilege for 2008 Olympic events including
the Opening and Closing Ceremonies, thus UUSee.com formally becomes
cooperative partners with CCTV.com for the video live broadcast.
    During the 2008 Olympic Games, UUSee.com, a leading TV portal website in
China, will create Olympic special programs formed by several live broadcast
channels to broadcast the Olympic Games through users' terminals and webpages.
On the Olympic special programs, it will show the Opening Ceremony, Closing
Ceremony, some important Olympic matches and highlights of the Olympic Games.
    At the same time, UUSee.com will publicize its ''Strategic Plan for
Promoting the Olympic Cooperation''. It is known that the ''OBS'' advertising
sales strategy of UUSee.com will be further extended during the 2008 Olympic
Games. Besides strengthening the website's cooperation, its new advertising
form on website will also more effectively satisfy the requirements of
advertisers. Li Zhu, the CEO of UUSee.com, says that internet video has
developed rapidly since last year. UUSee.com will realize greater development
through content aggregation and platform aggregation facing the future
competition.
    ''UUSee.com actively applied for the video license and promotes the
cooperation with CCTV.com, aiming to build a brand with great influential
power, deep culture accumulation and strong life strength. In May, we
established a completely new user terminal, UUSee internet TV 2008, to enhance
the competitiveness of UUSee.com from products and users' experience. Now we
have successfully received the video license and reached the cooperation
agreement with CCTV.com regarding the Olympic Games live broadcast, an
important part of our whole strategic plan. We will execute more detailed
plans in the future to enhance the development strength of UUSee.com,'' said
Li Zhu.
    Last year UUSee.com's turnover was 10 million USD, which proved that
UUSee.com has its own advantages in customers' acceptance, sales environment
and media value. The acquisition of the video license and live broadcast
privilege of the Olympic Games in recent days has made UUSee.com get further
acceptance and improvement in its content and technology, forming a new
platform with real commercial value. UUSee.com has displayed its leading
position in this industry and gradually increased the gap between it and its
opponents.
SOURCE  UUSee.com

Alex Xu at +86-10-84187098 or +86-139-1070-4361
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