Goodyear Names Sara Waldman Public Relations Manager for Airship Spirit of Innovation

Goodyear Names Sara Waldman Public Relations Manager for Airship Spirit of
Innovation

POMPANO BEACH, Fla., June 19 /PRNewswire-FirstCall/ -- The Goodyear Tire &
Rubber Company today announced that Sara Waldman has joined the company as
public relations manager for the airship "Spirit of Innovation." In her new
position, Waldman will be responsible for strategic and day-to-day public
relations, marketing support communications, media outreach, community affairs
and scheduling activities surrounding the airship's operations from its base
here.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO )
"Sara's communications experience with major entertainment properties, and
her close working relationships with national media, made her an ideal
candidate for the 'Spirit of Innovation' public relations position," said
Roger Rydell, Goodyear's vice president of global business communications. "I
am sure that this experience and those strong contacts will serve her well as
she takes on this new assignment."
Prior to joining Goodyear, Waldman was public relations and lifestyle
marketing manager for Virgen Advertising in Las Vegas, Nev., responsible for
developing and executing strategic communications plans for clients including
Harrah's Entertainment and Cricket Communications. Prior to joining Virgen,
Waldman served with Kirvin Doak Communications, PR Week magazine's "2004
Boutique Agency of the Year," where she provided account services to brands
including Cirque du Soleil, Blue Man Group and the Bellagio Gallery of Fine
Art.
"We are extremely excited to have Sara join the 'Spirit of Innovation'
team," said Marty Chandler, pilot-in-charge for the Florida-based blimp. "We
look forward to working with Sara to maximize the impact of our airship as an
ambassador for our company and as a key marketing tool for the Goodyear brand
and its products."
Waldman, 27, received her bachelor's degree in advertising from the
University of Florida.
Goodyear is one of the world's largest tire companies. Fortune magazine
named Goodyear the World's Most Admired Motor Vehicle Parts Company in its
2008 list of the World's Most Admired Companies. The publication ranked
Goodyear No. 1 in innovation, people management, use of assets and global
orientation. The company is also listed on Forbes magazine's list of the Most
Trustworthy Companies in America and CRO magazine's ranking of the 100 Best
Corporate Citizens. Goodyear employs about 70,000 people and manufactures its
products in more than 60 facilities in 25 countries around the world. For
more information about Goodyear, go to http://www.goodyear.com/corporate.
CONTACT: Roger Rydell
330-796-8880

SOURCE The Goodyear Tire & Rubber Company

Roger Rydell of The Goodyear Tire & Rubber Company, +1-330-796-8880