Planet Resource Recovery, Inc. Issues Products Update

HOUSTON--(Business Wire)--
Planet Resource Recovery, Inc. (Pink Sheets:PRRY), is pleased to
announce its research has lead to new product formulations that create
exciting opportunities and the company's decision to seek partners to
take new solutions to the market.

Since inception of the company, Planet Resource has been dedicated
to developing its premier product, PetroLuxus(TM), for use to improve
oil recovery in applications, such as well cleaning, matrix
stimulation, corrosion reduction, water flooding, heavy oil treatment,
and other oilfield uses where separation and recovery of hydrocarbon
is desirable. Objectives in this area have been realized and marketing
of products for these applications are well under way.

With development of our base product for use in hydrocarbon
separation and recovery, two years of testing and research have led to
the development of ten chemical variations that offer significant
opportunities in other potential applications. Through research into
product improvement and new product development, Planet Resource's
research team has developed the methods and process to infuse
beneficial metals into our products that significantly enhance its
basic characteristics and offer potential benefit in a variety of
applications beyond oil and hydrocarbon recovery.

This breakthrough in new chemical variations and the opportunity
to pursue multiple venues in product marketing has led to the decision
to expand growth by seeking partnerships, joint ventures, private
labeling, and other arrangements with outside parties. This decision
to expand partnering is based on the successful results of the
recently announced venture with Affordable Bio Fuels. Planet Resource
intends to solicit partners that will help contribute the resources
and commitment needed to exploit potential applications and large
untapped markets.

Increased and enhanced chemical characteristics have been
identified in the new product variations that lead to a range of
applications, including but not limited to the following:

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Oxygen Scavenging
Odor control of bio waste
Bacteria and microbe destruction
Parasite control
Fire retardant for paper and wood
Separation, water contaminants
Brine water bacteria
Heavy metals reduction, i.e. barium, titanium, arsenic, etc.
Black liquor treatment
Separation, hydrocarbons
Fuel additive for separation of water and sediments
Water and sediment isolation in tank farms
Isolation of water, sediments and metals in heavy oil
API separators
Oil based drilling mud waste
Drill cuttings
Remediation, hydrocarbon spills and heavy metals contamination
EPA Clean up of spills, MGP sites, refineries, chemical plants,
disposal sites, sludge ponds
Creosote recovery
Heavy metals isolation, treatment and encapsulation
Cleaning, hydrocarbons
Tank bottoms
Marine vessels
Pipelines
Exchangers
*T

These are but a few of the potential uses for new PetroLuxus(TM)
products that offer opportunity for profit and growth while providing
tremendous and exceptional potential for benefits to health and the
environment.

Planet Resource Recovery, Inc. recognizes the prospects for
expanded application of these new products and wants to develop and
pursue a strategy that joins with market leaders. Market leaders can
provide market access and identification, product evaluation, process
and equipment design, and marketing channels to expedite delivery of
beneficial products to market while benefiting in increased profits
and market recognition. Association with these companies, which are
dedicated to growth through strategic use of resources and assets,
will allow Planet Resource to aggressively focus on further
advancements of new technologies while securing its position as a
leader in the innovation and development of smart chemicals for
intelligent solutions.

About Planet Resource Recovery, Inc.

Planet Resource Recovery, Inc. is the developer, manufacturer and
marketer of the PetroLuxus(TM) family of products, a proprietary
environmentally friendly chemical compound that dislodges oil in
practically all natural and man-made environments. The PetroLuxus(TM)
family of products are effective and efficient solutions for the
remediation and recovery of petroleum-based products. PetroLuxus(TM)
applications include Enhanced Oil Recovery, Oil Sands, oil spills, oil
tank farm cleaning, marine ship cleaning, remediation of oil sludge
pits, treatment of raw fuel feedstocks, waste oil segregation and
biodiesel, to name a few. Through the acquisition and formation of
wholly owned subsidiaries, Planet Resource Recovery, Inc. deploys the
PetroLuxus(TM) products. Oil Recovery Ventures, Inc. deploys
PetroLuxus(TM) through joint ventures in the Enhanced Oil Recovery
market.

For an audio/visual demonstration of PetroLuxus(TM), click on the
link http://www.planetresource.net/index-21.html

For more information visit: http://www.planetresource.net or
http://www.petroluxus.com

Safe Harbor Statement

Certain statements in this release are "forward-looking"
statements as defined in the Private Securities Litigation Reform Act
of 1995. Such statements are subject to numerous risks and
uncertainties. Actual results may vary significantly from the results
expressed or implied in such statements. Factors that could cause
actual results to materially differ from forward-looking statements
include, but are not limited to, the Company's ability to meet the
terms and conditions required to obtain its project financing, risks
and delays associated with product development, risk of market
acceptance of new products, risk of technology or product
obsolescence, competitive risks, reliance on development partners and
the need for additional capital.

Planet Resource Recovery, Inc., Houston
Enrique M. Salinas III, 281-996-5315
investors@planetresource.net

Copyright Business Wire 2008