Harte-Hanks Trillium Software(R) and Teradata Announce Reseller Alliance to Maximize Data Quality

BILLERICA, MA and MIAMISBURG, OH, Jun 19 (MARKET WIRE)
--
Trillium Software(R), a business of Harte-Hanks, Inc. (NYSE: HHS) and a
leading enabler of Total Data Quality(TM) solutions, and Teradata
Corporation (NYSE: TDC), the global leader in enterprise data
warehousing, today announced a global reseller alliance.

Teradata will resell the Trillium Software System(R), a leading data
quality software solution, to help customers rapidly analyze, validate and
cleanse extremely large volumes of complex global data to maximize data
accuracy -- helping to ensure critical business decisions and master data
management (MDM) initiatives are based on high-quality enterprise
information.

"The Teradata and Trillium Software alliance provides our customers the
ability to leverage Teradata's market-leading MDM solution with Trillium
Software's global data quality solution -- seamlessly providing a powerful
MDM offering aimed at solving companies' complex data management
problems," said Mark Shainman, product manager, MDM Solutions at Teradata
Corporation. "Large organizations face significant challenges in data
quality management, and we believe this reseller agreement will help them
make the right business decisions to maximize the value of their master
data initiatives."

"Our market-leading companies in their respective industries have worked
together to provide best-of-breed technologies that scale for large
volumes of complex, global data and advance our strategy of enabling
total data quality across complementary solutions and the enterprise,"
said Len Dubois, vice president of worldwide marketing at Harte-Hanks
Trillium Software. "High-quality data is critical for any enterprise data
warehouse initiative to be successful. Trillium Software is one of the
only leading providers of data quality solutions whose core offering and
sole focus is global data quality. As a result of this agreement,
Teradata and its customers can work towards improving the accuracy of
enterprise data for their business needs."

The companies have closely collaborated to ensure that their solutions can
work together seamlessly in an effort to significantly increase the value
of critical business initiatives such as data warehousing, customer
relationship management (CRM), master data management (MDM), and active
enterprise intelligence (AEI). The Trillium Software System will be sold
in conjunction with the Teradata Warehouse(R), as well as with Teradata
Relationship Manager and Teradata MDM software solutions. As a result,
organizations that manage ever-changing, large volumes of data will have
the flexibility to access existing technology tools and leading data
quality products and provide a scalable data analysis and management
platform.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely
focused on raising intelligence through data warehousing and enterprise
analytics. Teradata is in more than 60 countries and on the Web at
www.teradata.com.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to
local, regional, national and international consumer and
business-to-business marketers. Visit the Harte-Hanks Web site at
http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data
Quality by providing a full complement of technologies and services
providing global data profiling, data cleansing, enhancement, and data
linking for e-business, customer relationship management, enterprise
resource planning, supply chain management, data warehouse, and other
enterprise applications. For more information about Trillium Software and
its offerings, call (978) 436-8900 in the United States and in the United
Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at
http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc. and its subsidiaries, including, without limitation,
Harte-Hanks, Trillium Software, Total Data Quality and other names and
marks. All other brand names, product names, or trademarks belong to their
respective holders.

Media Contacts:

For Harte-Hanks Trillium Software
Michael Antonellis
Harte-Hanks Trillium Software
(978) 439-3813
michael_antonellis@trilliumsoftware.com

For Teradata
Mike O'Sullivan
Teradata Corporation
(937) 242-4786
mike.osullivan@teradata.com

Copyright 2008, Market Wire, All rights reserved.

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