Avectra Strengthens Management Team with Key Finance, Marketing Appointments

Builds Foundation for Growth to Capitalize on Expanding Market for
On-Demand Membership Management Software
MCLEAN, Va.--(Business Wire)--
Avectra, the leading provider of on-demand membership management
software, today named Frank Carchedi chief financial officer and Bruce
Lovett vice president of marketing to help take the company through
the next stage of growth.

"Frank and Bruce bring extensive expertise in their fields and
will help grow Avectra's position as the leading provider of on-demand
solutions to member-based organizations," said Barry Malek, CEO of
Avectra. "As Avectra continues its rapid growth, their expertise will
be invaluable in helping us continue to consistently deliver
innovative, industry-leading products and services."

Carchedi is responsible for finance, human resources and legal
initiatives affecting Avectra. Previously, he served as CFO for CoStar
Group, a publicly held provider of commercial real estate information
and marketing solutions that grew from $4 million to $200 million in
annual revenue during Carchedi's tenure. Prior to CoStar, he was CFO
for ITC Learning Corporation, a publicly held publisher and
distributor of multi-media training products. Earlier in his career,
he was also a senior manager at Ernst & Young, LLP.

Lovett, a 25-year technology marketing veteran, is responsible for
developing and implementing strategies to reinforce and grow Avectra's
position as the leader in on-demand membership management software for
organizations of all sizes. Having directed the successful launch of
more than 30 new products during his career, he has in-depth knowledge
of marketing, market research, branding, strategy formulation, new
product development and sales operations. Lovett previously served as
product executive for VeriSign's Supply Chain Solutions group. He also
served as vice president of marketing for Vastera, Landmark Systems,
e-Security and Versatility.

About Avectra, Inc.

Avectra is the leading provider of on-demand membership management
software. With more than 14 years of experience, Avectra's web-based,
integrated netFORUM software enables organizations of all sizes to
experience world class membership management. netFORUM Enterprise
Edition is the industry's most technologically advanced solution,
serving the complex needs of even the largest member-based
organization with unmatched flexibility and speed. netFORUM Team and
Pro Editions are scaled to perfectly address the needs of small and
mid-sized organizations, providing the tools that help identify,
secure and build members for life. Avectra is headquartered in McLean,
Va., and has offices in Chicago and Los Angeles. More information
about Avectra and the netFORUM family of products can be found at
www.avectra.com.

Strategic Communications Group
Brian Muys
703-677-3122
bmuys@gotostrategic.com
or
Avectra
Bruce Lovett
VP, Marketing
703-506-7173
blovett@avectra.com

Copyright Business Wire 2008