Hearts On Fire(R), The World's Most Perfectly Cut Diamond(R), to Open First U.S....

Hearts On Fire(R), The World's Most Perfectly Cut Diamond(R), to Open First
U.S. Retail Store
Owned by Bernie Robbins, Hearts On Fire Store Located at Borgata's New Water
Club Hotel in Atlantic City

BOSTON, June 19 /PRNewswire/ -- The Hearts On Fire Company (HOF), the
pre-eminent consumer brand in the fine diamond jewelry business, today
announced the opening of the first Hearts On Fire retail store in the U.S. at
the Shoppes at the Water Club, the Borgata's new premium hotel in Atlantic
City. The store, which will be owned by Hearts On Fire's longtime retail
partners Harvey and Madalyn Rovinsky of Bernie Robbins Fine Jewelry, will
officially open on June 26, 2008 and offer a full assortment of Hearts On Fire
diamond jewelry, from bridal, to fashion jewelry and couture.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080619/NETH024 )
Modeled after Hearts On Fire's stores in Asia, the new Water Club location
exudes a modern elegance and is designed to highlight the intensity of Hearts
On Fire's extraordinary diamonds. Hearts On Fire diamonds, which are cut at
100x magnification, or 10x the industry standard, shine more brilliantly than
any other diamond of comparable color, clarity and carat weight. The name
Hearts On Fire, is derived from eight identical hearts that are revealed when
peering through a scope, a natural phenomenon of a perfectly cut diamond.
"We are thrilled to be opening our first U.S. retail store as our next
phase of building the Hearts On Fire brand," said Mark Israel, President of
Hearts On Fire. "With the store owned by longtime retail partner Bernie
Robbins, combined with the Water Club's high traffic, prominent location, we
believe this is the perfect opportunity to show customers the breadth of the
Hearts On Fire brand."
"We are proud to partner with Glenn and Susan Rothman, CEO and Principal
of Hearts On Fire, to bring the first North American store to the Shoppes at
the Water Club," states Harvey Rovinsky. "This is an amazing location to
continue to build our brand and that of Hearts On Fire."
Over the past decade, Hearts On Fire has brought renewed passion and
energy to the jewelry industry through the performance of its perfectly cut
diamonds and unique relationships with its retail partners. As a result, the
company has achieved an 11-year compounded annual growth rate of 30%, through
its presence in 31 countries, selling through 750 independent retailers
worldwide, with 7 stores in Asia. Hearts On Fire diamonds are hand-cut by
master craftsmen, of which there are only 400 artisans worldwide qualified to
cut a diamond to meet the HOF standard. Only 1% of the world's rough diamonds
are pure enough to become Hearts On Fire, as only nature's finest diamond
crystals can be cut into this premium diamond. Each Hearts On Fire round,
brilliant diamond displays a perfectly formed symmetrical fire-burst when
viewed from the top, and a perfect ring of eight hearts when viewed from the
bottom. The Dream diamond is a modified square diamond, whose bottom facets
display the same perfect ring of hearts.
Hearts On Fire, The Shoppes at The Water Club, 1 Renaissance Way, Atlantic
City, NJ 08401
About Hearts On Fire(R)
The Hearts On Fire Company (HOF), based in Boston MA, is successfully
building the pre-eminent consumer brand in the fine diamond jewelry business,
powered by the pulsating energy of its extraordinary diamonds. Founded in
1996, Hearts On Fire has established a new industry standard for diamond
cutting perfection, enabling the Company to become the world's fastest growing
diamond brand. The Company continues to redefine the industry through its
extraordinary diamonds, sophisticated marketing and training programs and
unique retail relationships. Hearts On Fire, The World's Most Perfectly Cut
Diamond(R), is carried in 31 countries, including 600 U.S. retail locations,
as well as locations throughout the U.K., Asia, and the Caribbean. For more
information, please visit http://www.heartsonfire.com.
Bernie Robbins Fine Jewelry
Celebrating more than 40 years, Bernie Robbins Fine Jewelry is the
region's leading luxury jeweler. With ten locations in Pennsylvania and New
Jersey (Radnor and Newtown in PA; Somers Point, Marlton, Short Hills and
Atlantic City in NJ), Bernie Robbins Fine Jewelry has been voted Best of the
Shore, Best of Philly and Best of the Main Line. Harvey and Maddy Rovinsky
travel around the world to discover and debut exclusive diamonds, jewelry and
watches. Bernie Robbins Fine Jewelry attracts the world's foremost designers
to its stores for personal appearances, trunk shows, special co-hosted dinners
and fashion shows. For more information, please visit:
http://www.bernierobbins.com.
SOURCE The Hearts On Fire Company

Rachel Clementi of Hearts On Fire, +1-917-324-3421,
rclementi@heartsonfire.com; or Kayce Cashman of Cashman & Associates for
Bernie Robbins, +1-215-627-1060, kayce@cashmanandassociates.com