WWF-Canada: High Tech Key to Low Carbon Future

TORONTO, ONTARIO, Jun 19 (MARKET WIRE) --
By making better use of Information and Communications Technology (ICT),
Canada's GHG emissions can be reduced by 20 million tonnes a year,
according to a study released today by WWF-Canada in conjunction with
Bell Canada. That's equivalent to taking 3.2 million cars off the road,
or 7 percent of Canada's annual Kyoto obligation. With more aggressive
implementation, reductions as high as 36 million tonnes a year are
realistically achievable in a 2020 timeframe. Because most of these cuts
come from improving energy efficiency, cost savings to business,
government and individuals are conservatively estimated at $7.5 billion -
$13 billion per year.

Innovating Toward a Low-Carbon Canada: Using Technology to Transform
Tomorrow outlines how enhanced use of currently available ICT products
and services can help decouple Canada's economic growth and prosperity
from its traditional reliance on fossil fuels.

"We have an increasingly digitized economy. What's missing is a roadmap
by which governments, business and consumers can maximize the role of ICT
in fighting climate change," says Stephane Boisvert, President of Bell
Canada's Enterprise Group, which sponsored the report. "Technologies that
can reduce our travel and the energy we use, while enhancing the use of
energy-efficient goods and services, have multiple benefits for the
environment, for the economy and for communities - a triple win."

Similar to an analysis by WWF in Europe, the report outlines how the
spectrum of information and communications networks, software, hardware,
and broadband services can be deployed to reduce GHG emissions. It makes
concrete recommendations for business, government and the ICT sector,
namely:

- Build a tele-work culture - financial incentives and management
leadership can encourage 5-10 percent of Canadians to avoid commuting in
their cars.

- Enhance car-pooling and car-sharing - the power of social networking
and on-line communications can get 12-20 percent of commuters
ride-sharing and sharing cars.

- Minimize carbon emissions by driving smarter - equipment that reduces
idling and optimizes commercial vehicle routes can deliver large fuel and
financial savings.

- Encourage more electronic meetings - business and government need to
set the pace towards eliminating 20-30 percent of business travel, which
makes even more sense with rising fuel prices.

- Facilitate more e-products and e-transactions - significant financial
and environmental benefits already exist, and justify broader uptake.

- Deploy electronic meters and controls - regulatory requirements will
drive adoption and reduce energy consumption of buildings.

"Business and government need to require, champion and demonstrate ICT
solutions to the global warming problem - it won't magically happen,"
says Mike Russill, President and CEO of WWF-Canada. "ICT products and
services offer easy, intelligent ways to save money while at the same
time reducing greenhouse gas emissions."

About WWF

WWF was established in 1961 and operates in more than 100 countries, with
over five million supporters worldwide. WWF's mission is to stop the
degradation of the planet's natural environment and to build a future in
which humans live in harmony with nature by conserving the world's
biological diversity; ensuring that the use of renewable natural
resources is sustainable; and promoting the reduction of pollution and
wasteful consumption. WWF-Canada's main office is in Toronto, with
regional conservation offices located in Yellowknife, Vancouver, Prince
Rupert, St. Albert, Ottawa, Halifax and Havana, Cuba. For more
information, visit wwf.ca.

About Bell Canada

Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital
television and voice over IP. Bell also offers integrated information and
communications technology (ICT) services to businesses and governments,
and is the Virtual Chief Information Officer (VCIO) to small and medium
businesses (SMBs). Bell is proud to be a Premier National Partner and the
exclusive Telecommunications Partner to the Vancouver 2010 Olympic and
Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information
on Bell's products and services, please visit www.bell.ca. For corporate
information on BCE, please visit www.bce.ca.

For the full report, please visit www.wwf.ca/hitech_lowcarbon or
www.bce.ca/responsibility.

Contacts:
WWF-Canada
Scott Gardiner
Communication Specialist
(416) 484-7727
Email: SGardiner@wwfcanada.org
Website: www.wwf.ca

Bell Canada
Pierre Leclerc
(514) 391-2007
Website: www.bell.ca

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