PlayFirst Targets New Casual Gamers with Fashion Dash(TM)

New Accessible Casual Game Joins PlayFirst's Summer Lineup

SAN FRANCISCO, June 19 /PRNewswire/ -- PlayFirst, Inc., the leading
publisher focused exclusively on casual games, today announced the release of
Fashion Dash(TM), the latest game in its award-winning series of DASH(TM)
brand games. A classic DASH game with easy-to-learn but challenging-to-master
time management mechanics, Fashion Dash is specifically designed to delight
new casual gamers and devoted DASH fans alike.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051004/SFTU029LOGO)
"Our DASH games are deliciously addictive," says Kenny Shea Dinkin, vice
president and creative director, PlayFirst, Inc. "We have devoted fans who
come back again and again to sharpen their DASH skills and keep up with their
favorite characters. Fashion Dash, which will satisfy those cravings, features
traditional time-management gameplay that will also be accessible to people
trying out a PlayFirst DASH game for the very first time."
Fashion Dash introduces the newest entrepreneur in Dinertown(TM), Coco, a
costume designer for the televised dance show Dancerrific who opens a series
of clothing boutiques when the program goes bust. Her goal is to earn enough
money to reunite her friends from Dancerrific, and gameplay is built around
helping Coco run her boutiques. Players do everything from custom fittings to
coat-hanger cleanup.
Featuring 50 levels of game-play and a new cast of characters, Fashion
Dash is a fast-paced time-management game utilizing all of the chaining,
seating, and customer appeasement skills featured in all DASH brand games.
PlayFirst also announced that Fashion Dash will be the second game
featured in its new DASH Pass(TM)-a special promotion which allows consumers
to pre-order all five summer DASH games at a significant discount.
Fashion Dash is now available for both Mac and PC. Play a free 60-minute
trial or purchase the full-version for $19.95. For more information on the
game or DASH Pass, or to purchase Fashion Dash, please visit
http://www.playfirst.com.
About PlayFirst, Inc.
PlayFirst is the leading publisher focused exclusively on casual games.
Committed to building shared casual game experiences around lasting original
brands, PlayFirst games are rich in gameplay, story and character. PlayFirst
works with talented internal and external developers to bring mass market
games to multiple platforms, including PC, Mac, mobile, handheld and console.
The company's portfolio includes the world-renowned Diner Dash(R) series, as
well as top-selling games such as Wedding Dash(R), Chocolatier(R), and Dream
Chronicles(R). Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity
Ventures, Rustic Canyon Partners and DCM. For more information visit
http://www.playfirst.com and http://www.dinerdash.com.
PlayFirst, Chocolatier, Diner Dash, Dream Chronicles, Wedding Dash, Dash,
and all related titles, logos, and characters are trademarks of PlayFirst,
Inc. PlayFirst, Chocolatier, Diner Dash, Dream Chronicles, and Wedding Dash
are registered in the U.S.
SOURCE PlayFirst, Inc.

Scott Estro of Dig Communications, +1-415-233-6814,
sestro@digcommunications.com, for PlayFirst, Inc.