Eastern Mountain Sports Successfully Upgrades to Latest Version of Blue Martini from...

Eastern Mountain Sports Successfully Upgrades to Latest Version of Blue Martini from Escalate Retail

SAN DIEGO--(Business Wire)--
Escalate Retail today announced that Eastern Mountain Sports, one
of the nation's leading outfitters of outdoor gear, apparel, and
accessories, has successfully upgraded to the latest version of its
Blue Martini Commerce Suite.

Eastern Mountain Sports has used Escalate's Blue Martini solution
to manage its online operations since 1999, and the company recently
made the decision to move to the latest edition of the platform. With
the upgrade, Eastern Mountain Sports anticipates opportunities in
conversion and natural search traffic, as well as the overall
stability of a strong foundation on which to grow its business in the
coming years.

Escalate Retail's Blue Martini Commerce Suite empowers retailers
with a scalable, flexible, and robust platform to boost e-Commerce
revenues and enrich web content. Blue Martini does all of this with an
easy-to-manage interface that allows companies to spend less time
maintaining their websites and more time focusing on products and
customer relationships that drive loyalty across every channel.

"The last several years have brought us a long way as a company,"
said Jeff Neville, CIO, Eastern Mountain Sports. "We've come back to
our roots as a true multichannel outfitter, and the upgrades we've
made to our technology portfolio will allow us to stay focused on what
we do best--helping our customers to create and enhance their ideal
outdoor experiences. Our team was extremely impressed with Escalate
Retail's commitment and direction as a company, as well as the roadmap
for the Blue Martini product, so we are confident in our decision to
continue the relationship with Escalate."

"Eastern Mountain Sports has a strong reputation that goes far
beyond the scope of traditional retailing," said Rich Harmatiuk, VP
and General Manager, Escalate Retail. "Bringing across the tremendous
passion and knowledge for outdoor recreation from in-store to online
is not an easy task, and we are glad that Blue Martini can help
Eastern Mountain Sports achieve this."

About Eastern Mountain Sports

Founded in 1967 by two New England rock climbers and based in
Peterborough, N.H., Eastern Mountain Sports is one of the nation's
leading outfitters of outdoor gear, clothing, footwear and accessories
with 66 retail stores in 12 states. Eastern Mountain Sports designs
and sells products for outdoor adventurers who participate in a
variety of sports, such as mountaineering, backpacking, camping,
hiking, adventure racing, climbing, kayaking, mountain biking and snow
sports. Eastern Mountain Sports product and technology is tested by
its product development and quality assurance teams in conjunction
with the Eastern Mountain Sports Climbing, Kayaking and Ski Schools.
More information is available at www.ems.com.

About Escalate Retail

Escalate Retail software solutions are behind the scenes at many
of the leading customer-focused retail organizations. Escalate
products help over 650 retailers simplify the challenge of cross
channel commerce, in the store, on the web, and over the phone,
turning valuable customer insights into actions that drive sustainable
loyalty and repeat business by creating passionate customers. The
company maintains headquarters in San Diego, CA with five additional
offices located across North America and Europe. For more information,
visit www.EscalateRetail.com.

Escalate Retail, Blue Martini and the Escalate Retail logo are
trademarks of Escalate, Inc.

Escalate Retail
Laura Weinhofer, VP Marketing, 800-854-2263
lweinhofer@escalate.com
or
KetnerBarnes Inc. for Escalate Retail
Catherine Seeds or Jeff Ketner, 512-794-8876
cseeds@ketnerbarnes.com
jeff@ketnerbarnes.com
or
CGPR
Jaclyn Bailey, 781-639-4924 Ext. 112
jaclyn@cgprpublicrelations.com

Copyright Business Wire 2008