Sleep Easy America: Sealy Introduces New Line of Latex Mattresses

Sealy Posturepedic(R) PurEmbrace(TM) Provides Unparalleled Support and Comfort

TRINITY, N.C., June 19 /PRNewswire-FirstCall/ -- Sealy (NYSE: ZZ) today
unveiled the innovative Sealy Posturepedic(R) PurEmbrace(TM) mattress
featuring Smart Latex(TM). Inspired by nature's rubber tree and perfected by
Sealy technology, the new Sealy Posturepedic PurEmbrace adapts perfectly to
the body, conforming to every curve, while providing pushback support and
breathability for a cool and comfortable sleep.
"Latex is the latest innovation in sleep systems, and Sealy is leading the
charge. Featuring our own proprietary Smart Latex, the new Sealy Posturepedic
PurEmbrace provides unsurpassed pressure relief combined with the best in
Posturepedic support," said Larry Rogers, interim president and CEO for Sealy.
"This combination eliminates virtually all of the uncomfortable pressure
points that cause tossing and turning, providing consumers with a peaceful
night's rest - a critical part of maintaining their health and well being."
The new sleep system, now available nationwide exclusively in Macy's
stores, contains a patent-pending Pressure Relief Inlay system that uses
responsive Smart Latex material to target areas most prone to pressure,
including the shoulders, hips and knees. The latex sleep system is naturally
breathable which encourages ventilation for the most comfortable sleep. Each
model is engineered around Sealy's proprietary hypoallergenic Smart Latex
core, promoting a clean and healthy sleep environment.
"For more than 100 years, Sealy has been leading the product innovation
charge in the bedding industry to help the world sleep better," said Rogers.
"We understand how precious each minute of sleep is to our consumers and the
new Sealy Posturepedic PurEmbrace will help them capitalize on every moment of
rest."
Macy's currently is offering the Sealy Posturepedic PurEmbrace in more
than 300 stores in its top 47 markets in the United States. The mattress will
be located in the company's new specialty bedding section, which is dedicated
to the next generation of specialty sleep systems. The line ranges from $2,199
to $4,499, retail price in queen set. Sealy Posturepedic PurEmbrace also is
available online at Macys.com.
About Sealy Corporation
Sealy is the largest bedding manufacturer in the world with sales of $1.7
billion in 2007. The Company manufactures and markets a broad range of
mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Stearns
& Foster(R), and Bassett(R) brands. Sealy operates 26 plants in North America,
and has the largest market share and highest consumer awareness of any bedding
brand on the continent. In the United States, Sealy sells its products to
2,900 customers with more than 7,000 retail outlets. Sealy is also a leading
supplier to the hospitality industry. For more information, please visit
http://www.sealy.com.
Forward-looking Statement
This document contains forward-looking statements within the meaning of
the safe harbor provisions of the Securities Litigation Reform Act of 1995.
Terms such as "expect," "believe," "continue," and "grow," as well as similar
comments, are forward-looking in nature. Although the Company believes its
growth plans are based upon reasonable assumptions, it can give no assurances
that such expectations can be attained. Factors that could cause actual
results to differ materially from the Company's expectations include: general
business and economic conditions, competitive factors, raw materials
purchasing, and fluctuations in demand. Please refer to the Company's
Securities and Exchange Commission filings for further information.
SOURCE Sealy

Tia Krultz of CKPR, +1-312-616-2589, tkrultz@ckpr.biz, for Sealy