iMedia Makes It Possible to Measure Success of CD-ROM and DVD Marketing Campaigns With iReporting(TM)
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SANTA MONICA, CA, Jun 19 (MARKET WIRE) --
iMedia International, Inc. (PINKSHEETS: IMED), a provider of digital
entertainment content for the publishing industry, today announced that
its proprietary CD-ROM and DVD audience reporting and tracking system,
iReporting(TM), is now available as a standalone product to independent
CD-ROM and DVD producers and replicators across the country. iReporting,
which is a critical fixture on all iMedia CD-ROM and DVD productions,
allows companies in real time to access individual metrics on usage and
click-thrus of multimedia optical discs.
"With CD-ROM and DVD marketing campaigns, many companies are left hoping
that the recipient is interacting with the direct mail piece because they
simply don't have any means of measuring if or how their discs are being
used," said Henry Williamson, chief executive officer of iMedia
International. "iReporting removes the guesswork by providing built-in
analytics to help our clients understand how recipients are interacting
with the discs. Companies that integrate iReporting into their campaigns
will know if their messages were seen and what specific web traffic and
sales were driven from their marketing investment."
From iReporting's Web-based interface, companies will be able to review a
variety of audience activity tracking data, sorted by time of day, zip
code, city and/or state, including:
-- When a consumer puts the disc into the computer;
-- How long the disc is watched;
-- What content the consumer looks at or watches the most or least;
-- What advertisements have been viewed; and
-- What web links have been clicked.
Williamson added, "With iReporting, we know immediately what did and
did not work on the disc, and we can quickly provide our customers,
advertisers and sponsors with a clear understanding of ROI."
iReporting is designed for companies looking to connect with their
consumers through CD-ROM or DVD-based marketing campaigns, as well as
producers of DVD videos and movies. iMedia can seamlessly integrate
iReporting directly onto any production disc to provide real-time tracking
and reporting of end-user activity. iReporting does not use cookies or
spyware and does not collect personal end-user information.
About iMedia International, Inc.
iMedia International (PINKSHEETS: IMED) is an interactive content
solutions company focused on syndicating general entertainment content
and producing custom CD-ROM solutions featuring the company's proprietary
campaign management system, iReporting(TM). iMedia syndicates its content
to publishers around the world seeking high value, low cost general
entertainment category content. Publishers use either iMedia's flagship
product, Hollywood Previews, a hosted, managed solution, or they purchase
direct content feeds to capture a share of the multi-billion dollar
online and mobile advertising markets. iMedia's Digital Direct business
leverages the company's entertainment content development and
distribution experience to help large organizations reach customers with
measurable, interactive CD-ROM-based marketing programs. The company's
Digital Direct customers include American Express, Chrysler, Fox
Entertainment, General Motors, Mazda, NBC Entertainment, Wynn Hotel, The
Los Angeles Dodgers, and many more Fortune 500 companies. For more
information on iMedia International, visit www.imedia-us.com.
Forward-Looking Statements
The information in this news release includes certain forward-looking
statements that are based upon assumptions that in the future may prove
not to have been accurate and are subject to significant risks and
uncertainties, including statements regarding the future financial
performance of the Company. Although the Company believes that the
expectations reflected in its forward-looking statements are reasonable,
it can give no assurance that such expectations or any of its
forward-looking statements will prove to be correct. Factors that could
cause results to differ include, but are not limited to, successful
performance of internal plans, product development and acceptance, the
impact of competitive services and pricing, general economic risks and
uncertainties, and various other information detailed from time to time
in the Company's filings with the United States Securities and Exchange
Commission. The Company undertakes no obligation to publicly revise these
forward-looking statements to reflect events or circumstances that arise
after the date thereof. Please refer to the reports previously filed by
the company with the SEC at http://www.sec.gov.
Contact:
Scott Kapp
iMedia International, Inc.
(310) 453-4499, ext.13
Email Contact
Copyright 2008, Market Wire, All rights reserved.
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