DIDMO Signs Seven New Mobile Game Publishers to Its Award-Winning Mobile Ad Platform

STOCKHOLM, SWEDEN, Jun 19 (MARKET WIRE) --
DIDMO, a leading advertisement delivery platform in the mobile market,
today announced new distribution partnerships with seven world-class
mobile game developers and publishers, adding a broad range of
high-quality games to its expanding library. The new partners include
Celander US, Kitmaker, OrangePixel, Smoco, and ZGroup Mobile, in addition
to two others, all of which will make their mobile games available for
free download and purchase via the DIDMO network.

"The fact that well-known publishers and developers are recognizing the
value of the DIDMO platform in providing them with multiple revenue
streams signals an important milestone in DIDMO's growth strategy," said
Joseph Oliver, CEO, DIDMO. "We are thrilled with the quality and quantity
of games we're able to provide to our end users, further ensuring an
exciting new mobile game download every day."

DIDMO's proven platform currently delivers free, full-version games to
mobile phones from leading developers worldwide in an ad-supported shell
for 24 hours, after which consumers have the option to purchase the
content. The 'try before you buy' model has proven successful for
consumers, advertisers, and game publishers, the latter generating revenue
from game sales as well as advertising impressions. The DIDMO network is
currently accessible via highly trafficked Web and WAP portals around the
world, in addition to the highly anticipated DIDMO community site expected
to launch this Summer.

The following mobile content developers and publishers have joined the
DIDMO network:

Established in 1996 and based in Denmark and the US, Celander US is
primarily focused on the distribution and development of unique mobile
content with premium graphics and game play, multiplayer platforms and
mobile communities. They also provide customized development for branding
and big promotional campaigns. www.celanderus.com

Spain-based KITMAKER creates and develops mobile phone games. From action
to sports and multiplayer games, KITMAKER's growing library of games in
popular categories can be adapted with advertisers' brand names. The
company also specializes in customized game creation.
http://www.kitmaker.com

Since 2004, OrangePixel has been designing and developing fun mobile games
for a global and growing mobile gaming audience. Its games are now
distributed in over 40 countries, through operator decks and game portals.
The company's aim is to entertain people of all sorts and ages with easy,
fun, and intuitive games. www.orangepixel.net

Based in Australia, Smoco is a software development company that
specialises in the development of Java Micro Edition and Android
applications as well as mobile web solutions. Smoco is best known for
their top selling game Bumper's World and the highly popular Saber ME.
www.smoco.com

ZGroup Mobile is a developer and publisher of quality mobile games and
applications that support J2ME (Java 2 Micro Edition), Symbian, Mophun and
BREW. Its portfolio includes now more than 130 games available for the
most popular handsets, plus more than 20 games in development.
www.zgroup-mobile.com / www.zg-m.com

About DIDMO

DIDMO is a proven leader in advertising-wrapped content delivery to mobile
phones. The company provides a seamless in-application mobile advertising
solution that delivers full-screen ads embedded in free content, such as
games, to mobile phone users. The DIDMO platform was developed to offer
free trials of such content supported by non-obtrusive advertisements,
offering a viable way for publishers and distributors to deliver
compelling content that drives mobile purchases while generating high
impact advertising impressions. Content publishers can easily upload
content to consumers, as well as view valuable statistics on downloads,
number of plays, purchases, and user ratings for use in content
development and marketing research. DIDMO's ad-supported content delivery
platform serves to meet the needs of consumers, content publishers and
advertising agencies worldwide with delivery capabilities in Scandinavia,
United States of America, United Kingdom, Germany, and Spain. Please
visit www.didmo.com for more information.

Contact:
TriplePoint
Quinn Wageman
(212) 730-9744
Email Contact

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