Merkle Hires Two New Executives to Lead Client Database Groups

Ed Forman and Najeeb Uddin Bring More than 35 Years of Experience
in Marketing, Technology and Analytics
COLUMBIA, Md.--(Business Wire)--
Merkle (www.merkleinc.com), one of the nation's largest and
fastest growing database marketing agencies, today announced the
hiring of two new executives to lead its marketing technology
operations. Ed Forman joins as Merkle's vice president of professional
services in the commercial database group and Najeeb "Naj" Uddin joins
as Merkle's vice president, database solutions in the nonprofit group.
Together, they will work to ensure Merkle's marketing technology is a
source of competitive advantage in the market, and focus on tight
integration among analytics and technology to drive marketing results
for Merkle's clients.

Prior to joining Merkle, Forman served in the dual roles of chief
information officer and chief technology officer for Targetbase, where
he created a strategic plan for the development and application of
business-centric technologies. He also led efforts to implement
advanced interactive capabilities and created a new core technology
platform to replace Targetbase's proprietary system. Forman previously
worked as manager, database special projects for Targetbase. Between
his two positions at Targetbase, Forman served as the director of
rapid application development and analytical services at Rapp Collins
Worldwide. Forman will be based in Little Rock, Arkansas.

Uddin previously served as vice president, client services at
Convio, where he was responsible for the implementation and start-up
services for new clients. He designed and implemented solutions
combining service and software that enabled clients to achieve their
fundraising and constituent engagement goals. Prior to Convio, Uddin
worked as the senior vice president, client services, for GetActive
Software. Earlier, he was the vice president of professional services
and general manager for the Oracle enterprise applications business
unit at USi. Prior to that, he was a senior vice president of global
operations for APPSHOP, Inc. Uddin also served as a management
consultant with Arthur Andersen LLP and has an MBA from Northwestern
University. Uddin will be based in Merkle's headquarters in Columbia,
Maryland.

The addition of these two executives continues Merkle's rapid
growth. More than 80 new employees have joined the company since
January, and Merkle plans to add an additional 90 employees by the end
of the year. To accommodate this growth, the company moved to a larger
headquarters in Columbia, Maryland at the beginning of June.

"Securing the world-class talents of these two new executives was
imperative," said Don Patrick, chief operating officer and executive
vice president, Merkle. "The competencies Ed and Naj bring to Merkle
will further strengthen our marketplace strategy, as well as our
ability to serve our clientele with the best technology innovations
available to aid their marketing efforts. Further, their expertise
will increase the impact of our database solutions and professional
services divisions. Their combined experience will enhance Merkle's
competitiveness in key verticals, which will help ensure our continued
growth."

About Merkle

Merkle is one of the nation's largest and fastest growing
providers of data-driven marketing solutions that enable organizations
to maximize the results from their marketing investment. Merkle
provides strategic consulting, database services, content solutions,
analytical services, interactive and creative services, and production
services to Fortune 1000 companies and leading nonprofit
organizations. With more than 1,100 employees, the privately held
corporation is headquartered near Baltimore in Columbia, Maryland with
additional locations in Boston, Chicago, Denver, Philadelphia, Seattle
and Hagerstown, Maryland. For more information, contact Merkle at
1-877-9-MERKLE or visit www.merkleinc.com.

Media Contact
DPR Group Inc.
Rachel Hunt, 240-686-1000
RHunt@dprgroup.com
or
Company Contact
Merkle Inc.
Kathryn Conway, 443-542-4000
KConway@merkleinc.com

Copyright Business Wire 2008