Texas Premium Distributes Celsius to Grocery Channel in Texas

DELRAY BEACH, FL, Jun 19 (MARKET WIRE) --
Celsius Holdings, Inc. (OTCBB: CSUH) announced today their distribution
partnership with Texas Premium Foods. Celsius(R), the original, great
tasting calorie burner, a healthier choice that has been clinically
tested and shown to burn calories, by raising metabolism for over a 3
hour period now has broader access to the grocery channel throughout
Texas.

Texas Premium Foods with distribution centers based in Dallas, Houston and
Austin services the entire retail grocery channel through out the state of
Texas. With this distribution coverage, Texas Premium Foods and Celsius
were able to secure DSD placement with major retailers such as Central
Market, H-E-B, Kroger and United Market Street.

Momentum continues to grow strong with these additional grocery chain
authorizations. H-E-B store sets with Celsius will soon be completed in
the Austin, Houston and the Texas Valley areas. Additional merchandising
continues with placement of displays, end caps and/or Celsius racks in the
higher volume stores in the Kroger chain.

"Under the Meridian Distribution umbrella, Texas Premium Foods'
professional approach in assisting and building their DSD business with
Celsius has been great." Dick McGee, COO of Celsius added, "Texas Premium
Foods regional sales managers throughout the state really understand our
target market. Partners like this are extremely important, as we build our
brand and new category in the beverage business."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its
wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly
gaining attention in the emerging $36 billion functional food and beverage
industry, as the creator of the negative calorie beverage category and as
a pioneer and leader in developing healthier beverage choices. Celsius,
Inc. is building unique distribution strategies to gain broad penetration
in all channels serving its consumer targets in all geographies. The
continued mission of the company is to provide healthy everyday
refreshment through science and innovation. Celsius is available through
multiple channels including grocery, drug, convenience stores, gyms and
nutrition stores. Celsius is proudly carried by fine establishments such
as Walgreens, CVS, H-E-B, Krogers, Vitamin Shoppe, Raleys, QFC,
Hi-Health, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets,
Meijer, Discount Drug Mart, King Soopers, Dillons, Fry's, Smiths,
Demoulas Market Baskets, Bristol Farms and Central Markets. For more
information about Celsius and Celsius, Inc., please visit
http://www.celsius.com. For investor information, please visit
https://www.celsius.com/11-5_Investor_Info.htm.

About Celsius(R)

Celsius, the original, great tasting calorie burner, is a healthier choice
that has been clinically shown to burn calories by raising metabolism and
significantly enhances the benefits of regular exercise. The most recent
clinical studies show significant increases in the benefits of exercise
when consuming a single serving of Celsius before physical activity.
Celsius contains Metaboost(TM), a proprietary blend of ingredients
including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and
Vitamin C.

Forward-Looking Statements

This press release may contain statements, which are not historical facts
and are considered forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These forward-looking
statements contain projections of Celsius Holdings' future results of
operations, financial position or state other forward-looking information.
In some cases you can identify these statements by forward-looking words
such as "anticipate," "believe," "could," "estimate," "expect," "intend,"
"may," "should," "will," and "would" or similar words. You should not rely
on forward-looking statements because Celsius Holdings' actual results may
differ materially from those indicated by these forward-looking
statements as a result of a number of important factors. These factors
include, but are not limited to: general economic and business
conditions; our business strategy for expanding our presence in our
industry; anticipated trends in our financial condition and results of
operation; the impact of competition and technology change; existing and
future regulations effecting our business, and other risks and
uncertainties discussed in the reports Celsius Holdings files from time to
time with the Securities and Exchange Commission. Celsius Holdings does
not intend to and undertakes no duty to update the information contained
in this press release.

Contact Info:
Media:
Shep Doniger
561 637 5750
sdoniger@bdcginc.com

Celsius Holdings, Inc.:
Jan Norelid
866 4-celsius
jnorelid@celsius.com

Investor Information:
Jan Norelid
561 276 2239
investor@celsius.com

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