11 Years / 11,000 Kitchens - Nashville-Based 'Source 1 Cabinets' Names Zion & Zion as Agency of Record

* Reuters is not responsible for the content in this press release.

Thu Jun 19, 2008 11:30am EDT

  PHOENIX, AZ, Jun 19 (MARKET WIRE) -- 
After 11 years in business and with 11,000 installations to their credit,
Nashville's premier designer and supplier of name brand kitchens
including Kitchen Craft, Diamond, Canac, Decora and Timberlake, has
decided to widen the already significant gap between itself and its
competitors.

    Source 1 Cabinets Co-Owner, Claire Bradford, remarked, "Hands down, we
have more expertise in the new kitchen and kitchen remodel markets than
any of our competitors. The reputation we currently have has come through
hard work and attention to detail, but we know that if we up our game on
marketing, there's really no limit to what we can achieve. That's why we
selected Zion & Zion. They've proven themselves to be a major asset for
clients throughout the country that were ready to slingshot their
businesses forward. We've seen what they've done for clients in real
estate, home improvement, non-profit, software development -- you name it;
and they seem to have a true ability for utilizing their cross industry
expertise in order to bring forth fresh ideas. The other firms that we
looked at that specialized in a particular industry were just respinning
the same old tired stuff. Zion & Zion was clearly what we were looking
for."

    Zion & Zion COO, DuGue Zion, commented, "Our first step with Source 1 was
to formalize marketing measurement and to institute tracking systems and
an advertising review process to ensure that advertising funds were
directed into the highest ROI areas. The second thing was to focus on
establishing processes and programs to ensure adequate lead flow in order
to smooth out business cycles and the seasonality inherent in their
business. Now we're focusing on the creative process in order to maximize
consumer response and lead quality."

    For more information on Zion & Zion, please visit the company's website at
www.zionandzion.com. For more information on Source 1 Cabinets, visit
www.source1cabinets.com.

    About Source 1 Cabinets:

    Source 1 Cabinets has been in business for over a decade, and is the
recognized leader in kitchen design and installation in the Greater
Nashville area. With a full time staff of design and installation
personnel and backed by some of the finest cabinetry lines in the
industry, Source 1 continues to delight customers year after year and
project after project with its insight, flexibility and quality project
results.

    About Zion & Zion:

    With operations based out of Phoenix and Atlanta, Zion & Zion is a full
service marketing strategy, advertising, public relations, and interactive
marketing firm. Zion & Zion has clients across a broad range of industries
including: healthcare, consumer products, higher education, food service,
hospitality, fitness, telecommunications, pharmaceuticals, fine art,
banking, and retail. Zion & Zion's staff includes experts with graduate
and post-graduate training in business, engineering, marketing, and
consumer psychology, as well as specialists in the areas of graphic
design, web programming, public relations, and advertising.

    

Contacts:

Claire Bradford
615-244-1166
Co-Owner
www.source1cabinets.com

Media Contact:

Nicole Montoya
480-751-1007 (x113)
Zion & Zion
Email Contact
www.zionandzion.com

Copyright 2008, Market Wire, All rights reserved.

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