The Snapshots US Sports Drinks 2008 Forms Part of Snapdata's Non-Alcoholic Drinks...

The Snapshots US Sports Drinks 2008 Forms Part of Snapdata's Non-Alcoholic Drinks Industry Coverage Providing Data in Both Graphical and Tabular Format

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/92bf96/snapshots_us_sport)
has announced the addition of the "Snapshots US Sports Drinks 2008"
report to their offering.

Snapdatas Snapshots US Sports Drinks 2008 provides 2007 year-end
market size data, with 2008 estimates, 5 years of historical data and
five-year forecasts. The Snapshots report gives an instant overview of
the US sports drink market and covers bottled non-aseptic, aseptic and
power drink mixes. Market value is based on sales. The data is
supplied in both graphical and tabular format for ease of
interpretation and analysis. The Snapshots US Sports Drinks 2008 forms
part of Snapdatas Non-Alcoholic Drinks industry coverage.

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main
findings of the report (market size, market shares and market
forecasts)

Market size

Market size is the measure of the total value or volume of a
particular product sold in a particular length of time. In our case it
is the total amount of the market covered by a title in the last whole
year, for example, in UK Beer 2005, all the beer consumed in the UK in
2004. The aim of the report is to tell how much of the product was
consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product
categories, ideally by value and volume. For example: the yoghurt
market can be segmented into: drinking yoghurt, flavoured yoghurt and
natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place
and can be expressed in value or volume terms.

Market Share by Volume - each competitor's share of the total
Market Volume

Market Share by Value - each competitor's share of the total
Market Value

Distribution

This measure of the market relates to the different distribution
channels to market for each product. The distribution can include the
following channels

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Consumer Goods example:

- Supermarket
- Hypermarket
- Discount Store
- Corner shop
- Internet
- Etc

Socio-Economic data

The key socio-economic indicators in each report will be:

Size of population

GDP - Gross Domestic Product

Inflation rate
Exchange rate
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Forecasts

All market forecasts are based on statistical forecasting
techniques based on historic performance (linear extrapolation of the
market size, based on the five-year historical growth). These
statistical tools are supplemented with qualitative parameters such
as: industry expectation/opinion. Socio-economic drivers, new product
development, technological advances, expected levels of market
saturation etc.

Further Sources

In this section we include important websites such as trade bodies
or trade associations relevant to the market. All sources whose data
we have used in the report and who have given us permission to use
their data are represented here.

All secondary sources in local and global languages are scoured,
from government statistics to trade magazines. As the Snapdata model
is unique as a product and non-competitive to specialist publishers,
the company has also been able to develop strong relationships with
companies such as Gartner and ACNielsen, who provide secondary data
points to cross check research.

Snapdata aims for 3 to 4 data points for each table, and no
secondary data point will be used without written permission from the
original source, which not only verifies the quality, but also
provides the integrity to use the data. Once all secondary sources
have been exhausted, the language specialist researcher will then
complete semi-structured telephone interviews with the major companies
in the industries to cross check and verify all data available.

Benefits of the Snapshots Reports

The Snapdata product range is designed to save time for clients by
providing an industry data overview, market size, shares and
forecasts; verified with full sourcing.

Easy to search, quick to access, and clear and concise to use:
Snapdata reports can save 40% of resources in those early stages of a
project. Sometimes just a report from the Snapshots Series is all that
is required for an internal client's first request. But when the
project develops, the reports also help your internal research team
prepare a fuller picture for their end-users utilizing the further
sources provided in each report for industry drivers and analytical
information, enabling them to provide a more detailed document based
on solid figures but tailored to the end-users' requests.

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Key Topics Covered:

Page 3 - Snapshots Executive Summary
Page 4 - Category Definitions
Page 5 - Market Size by Value (2003-2007)
Page 6 - Market Size by Volume (2003-2007)
Page 7 - Market Segmentation by Value
Page 8 - Market Shares by Value
Page 9 - Company Websites (Main Players)
Page 10 - Market Forecast by Value (2007-2012)
Page 11 - Socio-Economic Data for US
Page 12 - Snapshots Sources for Further Research
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For more information visit
http://www.researchandmarkets.com/research/92bf96/snapshots_us_sport.

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2008