Time to Replace Piecemeal Electronics Design, Says Altium CEO

SYDNEY, AUSTRALIA, Jun 19 (MARKET WIRE) --
Altium (ASX: ALU), the electronics design industry's leading developer of
unified electronic product development solutions, believes that recent
developments in the electronics design sector will be good -- for
organizations interested in IC and ASIC Design.

Commenting on the disclosure by Cadence Systems of its approach to buy
Mentor Graphics, Nick Martin, CEO of Altium, said, "We see that this
merger would create a leading position for Cadence in the market at the
IC design level, and the consolidation of Cadence and Mentor's joint
resources and technologies could prove positive for their customers and
investors.

"However, whatever the final result of these discussions, electronic
product designers will still need new ways to innovate and bring the next
generation of their electronic products to market.

"Old design philosophies are being left behind. They rely on integrating
various point tools, but the end result is the same: data being passed
across different design silos. What electronics product organizations need
is a unified view of the entire design process: one that embraces every
aspect of board-level design, from the hardware, to the programmable
hardware and to the software that forms the intelligence at the center of
the product.

"We believe the only way to deliver sustainable differentiation over the
long term will be from a unified design system that has been built as such
from the ground up, that sees the product you are building as one,
provides for continuous innovation, and gets your product to market
quicker than ever before."

About Altium

Altium Limited (ASX: ALU) provides world-leading unified design solutions
that break down the barriers to innovation, and help organizations easily
harness the latest devices and technologies, to create their next
generation of electronic products.

Altium's solutions are unique because they unify the separate processes of
electronics design, all within a single electronics design environment,
working off a single data model, which links all the aspects of
electronics product design into one process.

Founded in 1985, Altium has headquarters in Sydney, Australia, sales
offices in the United States, Europe, Japan, China, and resellers in all
other major markets. For more information, please visit www.altium.com.

Altium, Altium Designer, LiveDesign, and their respective logos are
trademarks or registered trademarks of Altium Limited or its subsidiaries.
All other registered or unregistered trademarks referenced herein are the
property of their respective owners, and no trademark rights to the same
are claimed.

US Media Contact:

Janice Mackey
Weber Shandwick Worldwide
150 Mathilda Place Suite 302
Sunnyvale, CA 94086
United States
www.webershandwick.com
Telephone: 916-684-5109
Email: Email Contact

Altium Media Contact:

Alan Smith
Altium Limited
Level 3, 12a Rodborough Road
Frenchs Forest, NSW 2086
Australia
www.altium.com
Telephone: +61 2 8986 4409
Email: Email Contact

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