Elite Financial Group Changes Name to Prosurity

GREENVILLE, N.C.--(Business Wire)--
Elite Financial Group (EFG), an insurance marketing firm located
in Greenville, NC, has changed its name to Prosurity in order to
create a brand that clients could more readily recognize and would
reflect more accurately the company's position in the marketplace. The
company, founded in 2004, provides high-quality life, health, and
fixed financial products for clients in all of the United States. As
the company grew, the "Elite Financial Group" name no longer fit the
breadth and depth of insurance and financial services EFG was
providing to its clients. In early 2008, EFG decided to change its
name and corporate identity. The new name and identity needed to
reflect integrity, credibility, commitment to customer service and
professionalism. The new name, "Prosurity," was chosen and is being
introduced nationally to the independent agents who sell for them. The
word "Prosurity" comes from the prefix "pro," meaning for or
affirmative. The root word of the name is "sure" meaning trusted.

Prosurity has also completed a new website to provide consumers
with virtually all of the information they might need when researching
the company. The website (www.prosurity.com) includes details about
the company in general and each of the services it markets.

According to Nathan Schmidt, President of Prosurity, "We have come
a long way since our founding only four years ago. We attribute our
success to our philosophy of service - establish customer
relationships first, then make available the protection our client's
need to provide security in all aspects of their lives. Our new
tagline is, 'for everything that matters', and we intend to live up to
that commitment."

The new corporate identity and website were designed by Eye
Integrated Communications of Greenville, NC. Bill Roberts, President
of Eye Integrated said, "We were extremely pleased to work with
Prosurity on the corporate renaming and identity system. Our strengths
lie in our ability to support a customer's communications needs from
start to finish. For Prosurity it started with the name project, but
expanded to include the new website as well as many other
communications related projects."

For more information about Prosurity, visit the website at
www.prosurity.com or call (866) 872-3165.

Eye Integrated Communications
Gray Hines, Account Executive, 252-353-0722
gth@eyedidit.com

Copyright Business Wire 2008