Comcast, Big Ten Network Reach Broad Multimedia Agreement for Big Ten Network Content

Comcast customers to receive Big Ten Network HD, Big Ten Network
high-speed Internet content through Comcast.net, and condensed game
replays and other programs through Comcast On Demand
PHILADELPHIA & CHICAGO--(Business Wire)--
Comcast Corporation and the Big Ten Network announced today that
they have reached a long-term multimedia agreement for Comcast to
carry Big Ten Network programming across television, broadband and
video-on-demand in time for the 2008 college football season.

Under the terms of the agreement, Comcast will initially launch
the Network as part of its expanded basic level of service to promote
it to the majority of its customers residing in states with Big Ten
universities (Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin,
and Pennsylvania, with the exception of the Philadelphia region which
will launch on a broadly distributed digital level of service)
starting August 15th. (Comcast does not have systems in Iowa, the
eighth Big Ten state.) In Spring 2009, Comcast may elect to move the
network to a broadly distributed digital level of service in most of
its systems in these states. Comcast's digital customers in the Big
Ten states will also have immediate access to live Big Ten games and
events in high definition, Big Ten programming via Comcast's
video-on-demand platform, and a wide array of conference-related
content through Comcast.net.

Outside of the Big Ten states that Comcast serves, Comcast has the
option to provide Big Ten Network programming on any level of service,
including its Sports Entertainment Package.

Officials from Comcast and Big Ten Network said they look forward
to utilizing both traditional and emerging media to bring more Big Ten
programming to fans than was ever available to them before.

"We are very pleased with the agreement we have reached with the
Big Ten Network to carry hundreds of live Big Ten events," said
Madison Bond, Executive Vice President, Content Acquisition, Comcast
Cable. "We will be providing our customers with Big Ten programming
through our signature video-on-demand service, and will have lots of
highlights, replays, scores and more through Comcast.net so fans can
keep pace with Big Ten action whenever they want to."

Big Ten Network President Mark Silverman said the network is
thrilled to have Comcast as a distribution partner. "This agreement
allows us to reach many more Big Ten fans with our programming because
of the high concentration of Comcast subscribers in Big Ten states.
With the Comcast deal now in place, the Big Ten Network will be
available to more than two-thirds of all homes in the Big Ten
Country."

Big Ten Network already produces more high-definition television
content than any new sports network in television history. Over the
next year, more than 400 live Big Ten sporting events will be carried
by the Big Ten Network in high definition, including football, men's
and women's basketball, baseball, softball and soccer, as well as
other NCAA-sponsored sports.

Comcast's digital customers who receive the network will have On
Demand access to programming such as weekly extended highlights and
condensed game replays from around the conference, classic Big Ten
sporting events, bowl game coverage and coaches' shows, plus original
campus programming and nightly studio shows from Big Ten Network, most
of which is available in high definition.

Comcast also has the ability to deliver much of that same content
to its Comcast High Speed Internet customers via the company's
Comcast.net portal. Additionally, Comcast has the rights to carry
certain network content on Fancast.com.

About Comcast Corporation

Comcast Corporation (Nasdaq:CMCSA, CMCSK) (http://www.comcast.com)
is the nation's leading provider of entertainment, information and
communications products and services. With 24.7 million cable
customers, 14.1 million high-speed Internet customers, and 5.2 million
voice customers, Comcast is principally involved in the development,
management and operation of broadband cable systems and in the
delivery of programming content.

Comcast's content networks and investments include E!
Entertainment Television, Style Network, The Golf Channel, VERSUS, G4,
PBS KIDS Sprout, TV One, ten Comcast SportsNet networks and Comcast
Interactive Media, which develops and operates Comcast's Internet
business. Comcast also has a majority ownership in Comcast-Spectacor,
whose major holdings include the Philadelphia Flyers NHL hockey team,
the Philadelphia 76ers NBA basketball team and two large multipurpose
arenas in Philadelphia.

About the Big Ten Network

The Big Ten Network is dedicated to covering the Big Ten
Conference and its 11 member institutions. The Big Ten Network
provides unprecedented access to an extensive schedule of conference
sports events and shows; original programs in academics, the arts and
sciences; campus activities; and associated personalities. Sports
programming includes live coverage of more major men's and women's
events than ever before, along with news, highlights and analysis, all
complemented by hours of university-produced campus programming. The
network is available to all cable and satellite carriers and
television distributors nationwide, with most programs offered in
stunning high-definition television (HDTV). The Big Ten Network is a
joint venture between subsidiaries of the Big Ten Conference and Fox
Cable Networks.

Comcast Corporation
John Demming, 215-286-8011
or
Big Ten Network
Elizabeth Conlisk, 312-665-0726

Copyright Business Wire 2008