Farmers Insurance Takes Home Record 13 Top 2008 Showcase Awards from Insurance Marketing...

Farmers Insurance Takes Home Record 13 Top 2008 Showcase Awards from Insurance Marketing Communication Association

LOS ANGELES--(Business Wire)--
Farmers Group, Inc. received four "Best of Show" and nine "Awards
of Excellence" at the Insurance Marketing Communication Association's
(IMCA) Annual Meeting and Showcase Awards held in Cincinnati, Ohio.
The Showcase Awards are given for creative excellence in insurance
advertising.

"Farmers is proud to have been awarded four "Best of Show awards
for advertising campaigns that focus on Farmers agents, products and
Farmers claims operation that helps millions of Farmers customers
every year with top-notch service," noted Farmers Director of
Advertising, Cora Barran.

The four "Best of Show awards were for:

-- Agent Appreciation Merchandising Muffin Box,

-- "Mom" Help Point Brand Magazine Campaign,

-- Farmers Help Point Brand Magazine Ad, and

-- Farmers Help Point Brand.

"We are extremely happy with the nine "Awards of Excellence." They
are award winning advertising campaigns that showed Farmers' total
commitment to its customers by providing innovative insurance
coverages and claims service that is second to none," Barran
continued. "Mishaps happen to all of us during our lifetime, and
Farmers, through its advertising, conveys that the entire company's
agents and employees work very hard to help Farmers' customers 24/7,
and really go the extra mile in times of need."

Farmers won Awards of Excellence for:

-- Agent Appreciation Postcards,

-- Farmers Life Advertorial,

-- Agent Appreciation Print Campaign,

-- Farmers Help Point Commercial Magazine Campaign,

-- Agent Appreciation Radio Campaign,

-- All the Heroes Campaign,

-- Agent Appreciation Campaign,

-- Farmers Help Point Brand Bus Wrap, and

-- InsWeb Banners.

"Farmers is fortunate to have an extremely imaginative and
creative group of people who produce ad and marketing campaigns that
reach out to our agents and customers and produce positive results,"
Barran explained. "Insurance touches the lives of everyone, everyday,
and we feel good that our messages really work."

IMCA is celebrating its 50th year and noted that it received 325
entries this year from 60 companies. "IMCA presented a total of 94
Best of Show, and Awards of Excellence this year were presented to 35
different companies," Barran concluded.

Farmers Group, Inc. is a wholly owned subsidiary of Zurich
Financial Services, an insurance-based financial services provider
with a global network of subsidiaries and offices in North America and
Europe as well as in Asia Pacific, Latin America and other markets.
Farmers(R) is the nation's third-largest Personal Lines Property &
Casualty insurance group. Property and casualty products are
underwritten and issued by the Farmers Exchanges and their
subsidiaries, which Farmers Group, Inc. manages but does not own.
Headquartered in Los Angeles and doing business in 41 states, the
Farmers insurers provide Homeowners, Auto, Business, Life insurance
and financial services to more than 10 million households. For more
information about Farmers, visit our Web site at www.farmers.com.

Farmers Insurance Group
Jerry Davies, 323-932-3662
jerry.davies@farmersinsurance.com

Copyright Business Wire 2008