ARRI Chooses QubeMaster for Digital Cinema Encoding

HOLLYWOOD, Calif.--(Business Wire)--
After extensive testing and investigation of the large number of
digital cinema encoding tools available in today's busy marketplace,
ARRI have chosen upon QubeMaster Pro.

Markus Kannewischer, Technical Director ARRI Film & TV, said, "We
did invest a lot of thought and time to find a flexible encoding
system which allows appliance of the profound knowledge ARRI gained
during the last decades in the professional motion picture industry.
We were impressed by the support Qube has provided us with. QubeMaster
Pro and ARRI Imaging Technology combine into a flexible and scalable
solution fitting our workflows and thus enabling us to deliver premium
image quality DCPs in budget and on time."

ARRI Digital Cinema provides exhibitors and distributors alike
with a highly trusted service and with a sound philosophy in their
post-production channel: Everything under one roof at the highest
quality; experienced, creative and ambitious specialists with state of
the art equipment for classic and digital post-production.

"It's great news that ARRI have chosen QubeMaster Pro, and it is
another step in the right direction for a product that we are
convinced is absolutely the best in class," said Nigel Dennis, Head of
European Business Development, Qube Cinema. "Recent sales of
QubeMaster Pro also indicate the popularity of our encoding platform
throughout Europe."

So why is the market choosing QubeMaster Pro against all the other
products on the market? Simply put, it offers power, speed,
flexibility, ease-of-use alongside a host of features that Qube have
created to allow the user total control. Features include, the Virtual
DCDM; geometry manipulations; flexible, high quality colour space
conversions; 1D and 3D LUTs; Color Transform Language script
processing; the Clip Editor; and the powerful packaging options to
name but a few.

Qube Cinema's end-to-end solutions for digital cinema provide the
ultimate combination of quality, reliability, ease-of-use, security
and flexibility.

The Qube product family has been conceived with the future in mind
and provides an integrated workflow - from mastering to distribution,
playback to reporting and archival. Being almost entirely software
based allows the Qube system to leverage developments in the computer
industry and bring to market, format independent, powerful and
flexible products.

About Qube Cinema, Inc.

Today, if there are only a handful of companies across the world
that are working to fulfill the exacting needs of DCI, there are fewer
still who look beyond. Qube Cinema is committed to creating a seamless
world of Digital Cinema with products that are innovative, powerful,
reliable and cost-effective.

Qube Cinema, Inc. is a company with a passion for cinema and a
thorough understanding of film, video, audio and computer technology
along with vast experience in the production, post-production and
exhibition industries - a unique combination of expertise that has
helped in the development of the company's digital cinema technology.

A subsidiary of India-based Real Image Media Technologies, Qube
Cinema draws on decades of domain expertise in the media and
entertainment space as well as long-standing relationships with key
technology leaders. Real Image, a pioneer in media technology, has
proven expertise in managing complex technology transformations. Qube
Cinema is equipped with a dedicated and efficient team as well as
world-class technology and software - a combination that will help
realize the organization's vision of being a global leader in digital
cinema technology.

Qube Cinema, Inc.
Nigel Dennis, +44 208 144 5661
Nigel@qubecinema.com
www.qubecinema.com
or
ARRI Film & TV
Markus Kannewischer, +49 89 3809 1888
mkannewischer@arri.de
www.arri.de

Copyright Business Wire 2008