Parrot Launches Hands-Free Consumer Awareness Campaign With $10,000 Sweepstakes

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Thu Jun 19, 2008 6:18pm EDT

  LOS ANGELES, CA, Jun 19 (MARKET WIRE) -- 
In this highly charged political year, a new petition is being launched
in California to recall the state bird. Have you ever wondered what the
state bird has done for you lately? If the answer is "nothing," then take
action today! Petition Governor Arnold Schwarzenegger to launch a
statewide initiative to recall the California Valley Quail. Instead vote
for a bird known not only for its strong morale character, family values
and intelligence, but one that is actually trying to improve the
community: Parrot.

    Go to www.parrotnotquail.com and sign the petition to the Governor to
replace the California Valley Quail, with Parrot. You will join drivers
around the state in remaining calm, cool and collected behind the wheel
by learning to avoid distracted driving and understanding what hands-free
options are right for you.

    "The California Valley Quail has been around for 77 years, with no
results. On the other hand, Parrot has long been a champion of important
issues, such as being a family friend and pet, he is now taking on
support of the up-coming July 1st hands-free legislation through
education," said Mike Hedge, campaign advisor, Parrot Inc. "Parrot aims
to rid the roads of distracted drivers, those careless cell-phone
wielding multi-taskers, in an effort to make people's commutes a more
stress-free, zen-like experience."

    At www.parrotnotquail.com site visitors will also find games, social
media, funny videos, and tips for  distraction-free driving. Visitors can
also review a range of hands-free options and learn more about the
benefits of using a hands-free mobile phone device while driving. In
addition, by signing the petition, visitors will automatically enter a
sweepstakes to win $10,000 or a trip to the exotic Parrot Cay (in Turks
and Caicos). Participants can also play Parrot's Instant Win Game every
day between June 9th - August 9th for a chance to win either a Parrot
portable MINIKIT or a Parrot 3200 LS-color car kit with free installation.

    Parrot Inc., the world's largest manufacturer of hands-free car kits has
launched a campaign to vote for the Parrot to become the official State
Bird of California, to build awareness and encourage compliance for the
July 1st California hands-free law. No quails were harmed in the
development of this campaign. More information about Parrot can also be
found at: http://www.parrot.com/usa and www.parrotsafedriving.com.

    About Parrot Inc.:

    Founded in 1994, Parrot has rapidly established itself as a pivotal global
player for wireless mobile telephone accessories. Drawing on its
tried-and-tested expertise on voice recognition and signal processing
technologies, Parrot was one of the very first companies to produce
Bluetooth(R)-enabled wireless hands-free car kits, having identified this
standard's vast potential as early as 1999. Determined to accompany the
mobile telephone's irresistible breakthrough into our day-to-day lives,
Parrot has been developing a new range of Multimedia products since 2006,
including wireless hi-fi systems and LCD photo frames.

    Today, Parrot truly has a major international focus, both in terms of its
client base, with 86.6% of sales generated outside of France, and in terms
of production, outsourced to carefully selected partners, enabling it to
achieve the best possible level of quality and responsiveness. Parrot is
now particularly well positioned to capitalize on the bright future
opening up for mobile telephone devices. Parrot has seen sustained growth
in its consolidated revenues, which have tripled since 2005. In 2007,
Parrot sold over 5 million product units and generated 220 million Euros
in revenues, up 32% on 2006.

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Media Contacts:
Margaret Carpo
Media Relations
TEXT 100
415-593-8479
Email Contact

Mike Hedge
Marketing & Communications
PARROT, INC.
248-789-8976 (cell)
Email Contact

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