GE Caulk Singles Make Beautifying Your Home as Quick and Easy as Tear, Squeeze and...

GE Caulk Singles Make Beautifying Your Home as Quick and Easy as Tear, Squeeze
and Toss
New Package Design Reinvents Caulking Experience And Puts End to Hard-to-Use
Squeeze Tubes and Caulk Guns

HUNTERSVILLE, N.C., June 19 /PRNewswire/ -- Beautifying and maintaining
your home with caulk is now as convenient as changing a light bulb. Momentive
Performance Materials' latest innovation, GE Caulk Singles, single-use
disposable packages of caulk, reinvent the caulking experience for the
consumer by putting an end to caulk guns and hard-to-use squeeze tubes. With
its deceptively simple, yet ingeniously engineered packaging, Caulk Singles
dispense effortlessly with one hand, require no tools, and leave essentially
no waste in the package.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/caulksingles/32603/

With Caulk Singles, caulking becomes an effortless, quick fix instead of a
weekend-long, messy task. Refresh the bathroom or kitchen in minutes by
sprucing up tubs and sinks for a clean appearance. Caulk around crown molding
and baseboards before painting to attain that professional look. Beautifying
the home is finally that quick and simple -- hardly any know-how, tools, or
time required.
"First things first -- a good foundation is essential," says Robert Verdi,
celebrity stylist and creative consultant. "When working with clients to
spruce up their homes, I always encourage them to take a long hard look around
the room before painting or rearranging. Fix gaps and cracks around doors and
windows or touch up mold and mildew around the sink in the bathroom. Those
things sabotage even the most beautiful interiors," adds Verdi.
The secret to Caulk Singles lies in the product's innovative and
deceptively simple, yet highly engineered new packaging. Caulk Singles use
geometric bellows and other hidden mechanisms to do the following:
-- Make it easier to dispense the caulk with one hand, eliminating the
need for a caulk gun or excess tools
-- Eliminate or reduce unnecessary waste by evenly dispensing the caulk
from the back to the front of the package
-- Help create an even, neat bead of caulk despite changes in pressure,
minimizing the clean-up and dry time

"Caulk Singles will do for caulk what the bleach pen and disposable razor
did for busy people on the go," said Rodney Hawkins, General Manager of
Momentive Performance Materials, an exclusive licensee of General Electric.
"By reinventing and simplifying the consumer's experience with caulk, Caulk
Singles enable today's busy homeowner to beautify their home with just a tear,
squeeze and toss. Homeowners can now squeeze a little beauty into their day
between running errands, running to work, and picking up the kids."
With no instruction, experience, or additional tools required, Caulk
Singles make it possible for anyone to get that professionally painted look or
refreshed feel in any room of their home. And, its small size means that it
can be tossed into the kitchen drawer or toolbox, along with other household
necessities such as duct tape, light bulbs and screwdrivers.
Caulk Singles are available at Lowe's Home Improvement stores, and will be
available at Ace Hardware, True Value, and Do it Best stores in July. It is
sold in 1.25 ounce packages, available in white paintable acrylic or white or
clear waterproof silicone with a SRP of $2.29 to $2.99 per pack. Deliberately
packaged for a one-time use, it minimizes waste and storage by allowing the
consumer to purchase just enough to complete the job at hand. Estimated usage
includes:
-- One pack for small jobs (sinks, fixtures, touch-ups)
-- Two packs for medium jobs (bathtub, window)
-- Three packs for large jobs (large window, door)

For additional information on GE Caulk Singles or to learn new home
beautification tips, please visit www.caulksingles.com.
About the Company
Momentive Performance Materials Inc. is a premier specialty materials
company, providing high-technology materials solutions to the silicones,
quartz and ceramics markets. The company, as a global leader with worldwide
operations, has a robust product portfolio, an enduring tradition of service
excellence, and industry-leading research and development capabilities.
Momentive Performance Materials Inc. is controlled by an affiliate of Apollo
Management, L.P. Additional information is available at www.momentive.com.
GE is a Registered Trademark of General Electric Company. Protected by
one or more pending US patent applications and foreign counterparts.
SOURCE Momentive Performance

Trisha McGuire of Momentive Performance Materials, +1-704-992-4797,
trisha.mcguire@momentive.com; or Marcia S. Gray of Gray Communications,
+1-617-990-7720, mgray@graycreate.com, for Momentive Performance