KXEN Analytic Framework Version 5.0 Accelerates Data Mining Automation Throughout...

KXEN Analytic Framework Version 5.0 Accelerates Data Mining Automation Throughout the Analytic Enterprise

SAN FRANCISCO & PARIS & LONDON--(Business Wire)--
KXEN, the global provider of automated data mining technology,
announces the launch of KXEN Analytic Framework Version 5.0. This new
version extends KXEN's leadership in automating predictive analytic
processes to improve the results of direct marketing and risk
management initiatives. In addition to performance and ease-of-use
improvements, Version 5.0 offers new application components. Analytic
Data Management, Executive Reporting and Risk Modeling provide
powerful tools for companies using large-scale data mining automation
across the enterprise.

KXEN Analytic Data Management's patent-pending methodology
automates the production and management of Analytic Data Sets with
tens of thousands of variables from different sources of data, and has
been optimized for performance with each of the major databases such
as Oracle, SQL Server, Teradata, IBM DB2, and Sybase IQ. Analytic Data
Management allows KXEN customers to leverage their investment in data
storage and provides the foundation for large-scale, enterprise-wide
analysis "factories" in which thousands of business questions are
easily addressed.

"With data mining tools from traditional vendors, the user is
limited in practical terms to a few dozen predictive variables. Using
clicks, not code, KXEN's next generation Analytic Data Management not
only automates the process of creating Analytic Data Sets, it
eliminates the need to limit the scope of the data used for analysis,"
said KXEN's founder and CEO Roger Haddad. "With KXEN Analytic
Framework Version 5.0, companies can take advantage of the wealth of
information across the enterprise to increase the effectiveness of
their analytics."

KXEN Executive Reporting gives executives insight into the
business benefits of the predictive models generated with the KXEN
Analytic Framework. Executive Reporting provides management with the
ability to quickly monitor strategic KPIs across large numbers of
models, greatly simplifying the process of managing large-scale
factory analysis initiatives.

Also new in Version 5.0 is KXEN Risk Modeling which provides risk
scores for Financial Institutions seeking to manage and capitalize for
risk. Providing scores that are statistically compatible with
traditional scorecard methodologies, KXEN's Risk Modeling gives
companies the opportunity to generate and update risk scores for each
individual customer and transaction based on the latest available
information.

"Increasingly, our financial services customers use KXEN to
support features of their overall risk-management process. Our Risk
modeling functionality gives our customers the ability to find pockets
of opportunity where the timeliness of the analysis and depth of
contributing variables provides a strategic advantage," said KXEN's
co-founder and CTO Erik Marcade.

Customers rave about KXEN Analytic Framework V 5.0

"Best-in-class companies recognize the need for answering more and
more business questions with analytics. KXEN Analytic Framework V 5.0
provides important new tools for companies that are ready to move
beyond traditional cottage-industry analysis to large-scale factory
analysis," said Dr. Kenneth Reed, of Xtreme Data Mining, LLC.

Learn more about KXEN Analytic Framework V 5.0:
www.kxen/com/index.php?option=com_content&task=view&id=459&Itemid=838

About KXEN

KXEN The Data Mining Automation Company(TM) delivers
next-generation Customer Lifecycle Analytics to enterprises that
depend on analytics as a competitive advantage. KXEN's Data Mining
Automation Solution drives significant improvements in customer
acquisition, retention, cross-sell and risk applications. Our solution
integrates predictive analytics into strategic business processes,
allowing our customers to drive greater value into their business.
Find out more by visiting www.kxen.com.

KXEN - North America
Michele Moussavi, +1-415-904-4165
michele.moussavi@kxen.com
or
KXEN - Europe
Caroline Guibert, +33 1 41 44 79 54
caroline.guibert@kxen.com

Copyright Business Wire 2008