Innovelis Introduces iPod(R) and iPhone(R) Accessory 'BudFits(TM)'

Patent-pending product curves around ear to keep iPod earbuds in place

MINNEAPOLIS, June 19 /PRNewswire/ -- Innovelis proudly announces the
release of BudFits, the first product to prevent iPod and iPhone earbuds from
falling out during physical activities such as skateboarding, snowboarding,
running, cycling, and other types of exercise.
Constructed of soft, flexible rubber, BudFits snap onto Apple(R) earbuds
and then wrap over the top of the ear. In doing so, they ensure iPod and
iPhone earbuds will not fall out and also maximize user comfort by eliminating
the need to wedge earbuds into the ear canal to keep the earbuds in place.
BudFits quickly snap onto earbuds to provide extra support and comfort, yet
they can be easily removed for times when extra support and comfort is not
necessary.
"Since Apple introduced the iPod in 2001, iPod earbuds have reached iconic
status and are now the outward symbol of iPod ownership," said Innovelis CEO
Eric Wengreen. "Yet the resounding complaints are that iPod earbuds are
uncomfortable and fall out of people's ears during physical activities."
A graduate of Stanford University's master's program in Mechanical
Engineering, Wengreen first conceived the idea of BudFits during a morning
run.
"The day after I got my iPod, I was really excited as I rolled out of bed
to take it running," said Wengreen. "I hadn't gone more than 20 steps when
one of the earbuds popped out. Instead of enjoying my new iPod, I became
increasingly frustrated with the earbuds. Despite my best efforts, they
refused to stay in my ears. I knew there had to be a better way."
While a fellow at Stanford University, Wengreen won the silver award in
the James F. Lincoln Foundation's national design contest and was given the
Philip Barkan Memorial Award. Wengreen has assembled a team led by Wes Schwie
that includes MBAs and engineers with a passion for creating uncommonly
innovative products.
BudFits are compatible with all iPod and iPhone earbuds made by Apple Inc.
and are available through Amazon.com and select retailers for $8.99 to $9.99.
About Innovelis
Founded in 2007, Innovelis, Inc. invents uncommonly innovative products
for the digital media player and gaming accessory markets. The team is
currently developing several more products.
For more information, please go to http://www.budfits.com or
http://www.innovelis.com, or contact Eric Wengreen (763-360-2671,
eric.wengreen@innovelis.com) or Wes Schwie (651-428-9828,
wes.schwie@innovelis.com).
SOURCE Innovelis, Inc.

Eric Wengreen, +1-763-360-2671, eric.wengreen@innovelis.com, or Wes Schwie,
+1-651-428-9828, wes.schwie@innovelis.com, both of Innovelis, Inc.