Sprint's 'Business Premier' Loyalty Program Offers Sweet Rewards to Valued Small...

Sprint's 'Business Premier' Loyalty Program Offers Sweet Rewards to Valued Small & Medium-Sized Business Customers

OVERLAND PARK, Kan.--(Business Wire)--
Sprint announced today that Business Premier, an exclusive
customer loyalty program, will be available to all Sprint Nextel
(NYSE:S) small and medium-sized business customers. Sprint Business
Premier offers rewards, added services and benefits to the company's
valued business customers.

After being automatically enrolled, small and medium-sized
business customers receive benefits such as:

-- Anniversary Rewards: Special recognition and rewards for
customers on their service anniversary with Sprint, a unique
loyalty initiative within the wireless industry.

-- Device Select: Discounts on select business phones.

-- Premier Coverage Assist: Special notification when coverage is
added around the customer's business location so that they
have the best - and fastest - wireless experience.

-- Premier Care: Service from highly trained care agents to
handle specialized business needs for customers. In addition,
customers with a minimum of 25 lines may receive assigned
support from care representatives.

-- PremierPartners: Exclusive discounts from retailers,
restaurants and hotels participating in Sprint Business
Premier.

Based on a business' tier level (Silver, Gold or Platinum based on
monthly billing), customers may be eligible to enroll in
PremierPoints, which enables them to accumulate points, redeemable for
rewards such as Sprint phone accessories, office equipment, brand name
merchandise, retail gift cards and more.

"Sprint Business Premier reinforces our dedication to our most
loyal and valued business customers and it also differentiates us from
other wireless competitors," said Jim Curran, vice president for
business care at Sprint. "Based on the feedback we've heard from our
customers, we believe this program gives them more ways than ever to
get the most out of their wireless services while at the same time
rewarding them for their tenure with Sprint."

The program currently serves all small and medium-sized business
customers with devices that operate on the Nextel National Network.
Business customers with devices that operate on the Nationwide Sprint
Network and have been converted onto Sprint's new unified billing
platform will be automatically enrolled in phases throughout 2008. For
more information, visit www.sprint.com/businesspremier.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and
wireline communications services bringing the freedom of mobility to
consumers, businesses and government users. Sprint Nextel is widely
recognized for developing, engineering and deploying innovative
technologies, including two wireless networks serving nearly 53
million customers at the end of the first quarter 2008;
industry-leading mobile data services; instant national and
international push-to-talk capabilities; and a global Tier 1 Internet
backbone. For more information, visit www.sprint.com.

Sprint Nextel
Media Contact:
Roni Singleton, 404-649-1579
eronia.singleton@sprint.com

Copyright Business Wire 2008