Infonetics Research: Mobile video phone sales hit $99B in 2007; ads to play major role in service profitability

Tue Jun 24, 2008 7:09pm EDT

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Communications market research firm Infonetics Research reported today
that worldwide mobile video phone sales neared $99 billion in 2007 and
are expected to grow strongly over the next 5 years, despite the
challenge service providers face in making mobile video services

    Infonetics' report, Mobile Video Phones, Services, and Subscribers,
provides worldwide and regional market size and forecasts for mobile
video service revenue, mobile video subscribers (3G/MBMS, DVB-H, FLO,
ISDB-T, S/T-DMB, DAB), and mobile video phones (3G/MBMS, DVB-H, FLO,

    The report shows that the number of mobile video subscribers topped 10
million worldwide in 2007, and is expected to nearly triple by the end of
2008, with explosive growth continuing through at least 2011.

    "The amount of money it takes to manufacture mobile video phones with high
quality screens and extended battery life will continue to drop
considerably over the next few years, and as that happens, service
providers will want to make sure they have the phones with the most
revenue-generating potential in the hands of their subscribers. We expect
the number of mobile video phones to quadruple between 2007 and 2011,"
said Jeff Heynen, directing analyst for IPTV at Infonetics.

    Other highlights from the report:

--  Worldwide service provider revenue from mobile video services nearly
    tripled in 2007 and is expected to nearly triple again in 2008
--  Advertising will play a major short- and long-term role in ensuring
    the profitability of mobile video services, and mobile operators will be
    working throughout 2008 with advertisers and media buying agencies to sell
    their mobile video ad avails, which should become more prevalent in mid-
--  As more mobile devices emulate the look and feel of the iPhone, much
    like Samsung's Instinct and LG's VU, and become more widely available,
    subscribers will be more likely to subscribe to, and stick with, a mobile
    video service
--  Vendors of video processing and headend equipment, such as Motorola,
    Envivio, and Harmonic, are lining up with mobile network equipment
    suppliers to help speed the rollout of mobile video networks; partnerships
    and acquisitions along these lines will continue as the mobile video
    opportunity becomes clearer around the world

Download report highlights by logging in to Infonetics' online portal
from (see IPTV and IP Video area). For sales, contact
Larry Howard, vice president, at or +1 (408)

    Infonetics Research ( is an international
communications market research firm. Tracking emerging markets since
1990, Infonetics covers a broad range of service provider, product
manufacturer, and enterprise and SMB markets, including network security,
enterprise voice, unified communications, broadband networks, IPTV, IP
video, mobile TV, optical networks, metro Ethernet, carrier routing and
switching, wireless, WiMAX, FMC, VoIP, IMS, policy management, subscriber
management, service management, carrier capex and opex, and more.
Services include quarterly market share and forecasting, end-user survey
research, service provider survey research, service provider capex
analysis, and custom research and consulting.


Press Contact:
Jeff Heynen
Directing Analyst, IPTV and Next Gen OSS/BSS
Infonetics Research
+1 408.583.3359
Email Contact

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