Guitar Hero(R) Hits the Road with the American Idols Live! Tour 2008

Fans Will Get a Sneak Preview of All-New Guitar Hero(R) World Tour
and Watch A Guitar Hero Competition on Center Stage
SANTA MONICA, Calif.--(Business Wire)--
This summer, Activision, Inc.'s (Nasdaq:ATVI) Guitar Hero(R), the
#1 best selling video game franchise of 2007, will go coast-to-coast
with the American Idols Live! Tour 2008, kicking off in Glendale,
Ariz. on July 1. The sponsorship fuses the two pop culture phenomenons
together for a second time, building on the success of the
dual-branded "Risky Business" TV advertisements that featured season
seven winner David Cook and finalist David Archuleta last month. In
the upcoming 53-city tour, concert-goers will be among the first to
experience three of the newest Guitar Hero games, the highlight of
which will be a sneak-peak video demonstration of Guitar Hero World
Tour, which officially hits shelves this fall.

The 10 "Idol" tour finalists will be part of a halftime Guitar
Hero World Tour rockumentary, created by advertising agency DDB, that
blends the camaraderie of hanging out in the studio with the
franchise's latest transformation of music gaming - a slick newly
redesigned guitar, a genuine electronic drum kit and a microphone. In
each city, expert shredders will also face-off on center stage, and
Guitar Hero: Aerosmith and Guitar Hero: On Tour will be available for
everyone to play in a booth throughout the tour.

"The American Idols Live! Tour is for families to immerse
themselves in the Idol experience first-hand, and what better way to
bring a personalized, super star feeling to life than by playing
Guitar Hero," said Iain Pirie, head of 19 Entertainment U.S.
"Integrating Guitar Hero into the tour gets fans actively involved and
provides an added dose of entertainment that we know they'll love."

"The Guitar Hero franchise is continually searching for new and
organic ways to connect with music fans," said Robert Kotick, Chairman
and CEO, Activision, Inc. "Linking the concert-going experience with a
chance for people to feel like they are taking center stage with
Guitar Hero delivers on just that. By going from town to town
alongside 'American Idol,' we are building a strong community and
providing new ways for families and friends to spend time together by
sharing the magic of music."

This week, rockers of all ages can enjoy two new video games from
the Guitar Hero franchise, including:

-- Guitar Hero: On Tour - For the first time ever, Guitar Hero
fans can rock out anytime, anywhere with Guitar Hero: On Tour.
Designed specifically for the Nintendo DS(TM), Guitar Hero: On
Tour is bundled with a revolutionary Guitar Hero(TM) Guitar
Grip(TM) and is currently available in stores nationwide.

-- Guitar Hero: Aerosmith - Rock this way with America's greatest
rock n' roll band, Aerosmith. Relive the band's illustrious
career from their early days at Nipmuc High School and
continue on their journey to becoming rock royalty. Available
on June 29, 2008 for Xbox 360(R), PlayStation(R) 2,
PLAYSTATION(R) 3 and Nintendo Wii(TM).

About 19 Entertainment

Simon Fuller's 19 Entertainment Ltd. is recognized as a lead
creator, provider and promoter of globally successful entertainment
brands today. The company has attracted a unique collection of
expertise in executives who work together to integrate and leverage
activity across television, sports, film, touring, merchandising,
music publishing, recording and artist/writer management.

19 Founder and CEO Simon Fuller has developed and managed some of
the biggest entertainers of our time, with credits that include the
creation of TV phenomenon AMERICAN IDOL, SO YOU THINK YOU CAN DANCE
and renowned U.K. television series POP IDOL. 19's roster of
chart-topping artists includes legendary musical icon Annie Lennox,
country music sensation Carrie Underwood, the pop group sensation
Spice Girls, and IDOL alumni Kelly Clarkson, Chris Daughtry and David
Cook, to name just a few.

In 2007, 19 Entertainment Ltd. nabbed multiple Grammy nominations
for AMERICAN IDOL alumni Carrie Underwood, Fantasia Barrino and Chris
Daughtry, as well as a prestigious Governors Emmy Award, the
Television Academy's highest honor, for "Idol Gives Back." In 2008,
Simon Fuller was named "Top British Manager of All Time" by Billboard
Magazine, broke music industry records by securing 17 songs on the
Billboard Hot 100 chart in just one week (all 19 managed/American Idol
artists), and beat the record of 14 singles charted by the Brian
Epstein-managed Beatles during a single week in 1964.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision posted
net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information about
Activision and its products can be found on the company's website,
www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information
in this press release that involves Activision's expectations, plans,
intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. In this release, they are identified by references to
dates after the date of this release and words such as "outlook,"
"will," "remains," "to be," "plans," "believes," "may," "expects,"
"intends," and similar expressions. Factors that could cause
Activision's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include, but are not limited to, sales of Activision's titles in its
fiscal year 2009, shifts in consumer spending trends, the seasonal and
cyclical nature of the interactive game market, Activision's ability
to predict consumer preferences among competing hardware platforms
(including next-generation hardware), declines in software pricing,
product returns and price protection, product delays, retail
acceptance of Activision's products, adoption rate and availability of
new hardware and related software, industry competition, rapid changes
in technology and industry standards, protection of proprietary
rights, maintenance of relationships with key personnel, customers,
vendors and third-party developers, domestic and international
economic, financial and political conditions, foreign exchange rates,
integration of recent acquisitions and the identification of suitable
future acquisition opportunities, the timing and successful completion
of the combination of Activision and Vivendi Games, the combined
company's success in integrating the operations of Activision and
Vivendi Games in a timely manner, or at all, and the combined
company's ability to realize the anticipated benefits and synergies of
the transaction to the extent, or in the timeframe, anticipated. Other
such factors include the further implementation, acceptance and
effectiveness of the remedial measures recommended or adopted by the
special sub-committee of independent directors established in July
2006 to review historical stock option granting practices by
Activision and its board of directors, the finalization of the
tentative settlement of the SEC's formal investigation and final court
approval of the proposed settlement of the derivative litigation filed
in July 2006 against certain current and former directors and officers
of Activision relating to Activision's stock option granting
practices, and the possibility that additional claims and proceedings
will be commenced, including additional action by the SEC and/or other
regulatory agencies, and other litigation unrelated to stock option
granting practices and any additional risk factors identified in
Activision's most recent annual report on Form 10-K and quarterly
reports on Form 10-Q and the definitive proxy statement filed on June
6, 2008 in connection with the proposed transaction with Vivendi.

The forward-looking statements in this release are based upon
information available to Activision as of the date of this release,
and Activision assumes no obligation to update any such
forward-looking statements. Forward-looking statements believed to be
true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision and are
subject to risks, uncertainties and other factors, some of which are
beyond its control and may cause actual results to differ materially
from current expectations.

Activision, Inc.
Ryh-Ming C. Poon
Director, PR
310-255-2226
rpoon@activision.com

Copyright Business Wire 2008