Rosetta Continues Expansion Through Two Partner Hires

Mark Taylor, Managing Partner, Marketing & Operations Services, and Kathy
Calta, Partner, Retail Vertical Join the Growing Firm

PRINCETON, N.J., June 25 /PRNewswire/ -- As part of its ongoing expansion,
Rosetta has brought on board two senior executives with significant agency and
industry experience to help further strengthen and accelerate the firm's
growth: Mark Taylor, Managing Partner, Marketing & Operations Services; and
Kathy Calta, Partner in the Retail Vertical.
Mark Taylor has more than 20 years experience in marketing services both
in the US and Europe. Mark created his own database and marketing services
company before joining Euro RSCG Worldwide. Most recently, Mark served in
several roles at Wunderman where he introduced new approaches to highly
effective marketing, including the innovative Adaptive Marketing Engine and
the After The Click(TM) strategic approach to online relationship marketing.
He maintains a regularly updated blog http://www.technologyinmarketing.com and
is a frequent speaker at key industry events, including serving as the keynote
speaker at the 2007 Forrester Consumer Forum. Taylor attended the University
of Sheffield in England, where he received a degree in Economics and
Public/Business Administration.
Kathy Calta has dedicated her career to helping Fortune 500 companies
adopt new or strengthen existing customer centric strategies that improve
marketing effectiveness across all touch points. Before joining Rosetta, she
was Executive Vice President, responsible for business strategy and management
for Harte-Hanks Direct Marketing's US based businesses. At Harte-Hanks, she
helped crystallize the firm's core strategy and vision, identified growth
markets, and created and packaged vertically aligned products and services.
Kathy regularly contributes to industry publications, has served as the
keynote speaker at a variety of industry conferences and was recently
recognized by the Stevie Awards for the category "Women Best Executive --
Services Businesses". Calta holds degrees in Art Education and Psychology from
Mansfield State University.
"The addition of Mark Taylor and Kathy Calta to the Rosetta team will
allow us to further expand and strengthen our Personalized Marketing approach
to providing interactive agency services," said Christopher B. Kuenne,
President and CEO. "Both of these senior executives have a track record of
outstanding leadership and client impact."
About Rosetta
Founded in 1998, Rosetta is a results-driven interactive agency that
builds personalized customer connections to drive material business impact.
The firm's industry focused consultants and world-class technology & creative
teams are business partners accountable for client business impact. Rosetta's
Personality(R)-based approach to discovering the underlying drivers of
consumers' product usage and brand choice combined with its ability to
translate these insights into more effective marketing programs, allows the
firm to help its clients achieve faster business growth. The company serves
global leaders in numerous industries including healthcare, financial
services, and digital media, consumer technology, telecommunications and
retail.
Rosetta has achieved a compound annual growth in excess of 40%, since its
inception 10 years ago. Headquartered outside Princeton, N.J. with offices in
New York and Denver, Rosetta achieved nearly $50 million in revenues in 2007
and grew by 31%. The firm's expansion over the past year fueled the hiring of
more than 100 people and addition of 40,000 square feet of space to its New
York and Princeton headquarters.
For more information about Rosetta's Personalized Marketing solution,
please visit http://www.rosettamarketing.com
SOURCE Rosetta

Shev Rush of Rosetta, +1-760-567-4321, srush@rosettamarketing.com