Activision Twirls Back into the Spotlight with Dancing with the Stars(TM): Get Your...

Activision Twirls Back into the Spotlight with Dancing with the Stars(TM): Get Your Dance On! for Wii(TM) and Nintendo DS(TM)

SANTA MONICA, Calif.--(Business Wire)--
Activision, Inc. (Nasdaq: ATVI) announced today the Fall 2008
release of Dancing with the Stars(TM): Get Your Dance On!, the sequel
to last year's rhythm-packed Dancing with the Stars(TM) videogame.
They have once again teamed up with Disney-ABC Television Group's ABC
Entertainment and BBC Worldwide America to create this all new game
for Wii(TM) and Nintendo DS(TM). Players will engage in the battle of
the ballroom with more stars, more dances, more intense competition -
and more fun!

"'Dancing with the Stars' is an ongoing cultural phenomenon that
appeals to people of all ages. It is mainstream entertainment at its
best," said Dave Oxford, Activision Publishing. "We feel the game is
the perfect opportunity to evolve the idea of 'active family fun'."

Dancing with the Stars(TM): Get Your Dance On! features all-new
stars such as Mel B, Apolo Anton Ohno, Joey Fatone and Jennie Garth.
Players will be able to cha-cha with new professional dancers
including Derek Hough, and his sister, two-time "Dancing with the
Stars" champion, Julianne Hough.

The Wii(TM) version improves on the original with refined Wii(TM)
Remote and Nunchuck controls to enact their favorite dances. Other
additions include all-new special "flair" moves that will wow the
judges. Dancing with the Stars(TM): Get Your Dance On! for Nintendo
DS(TM) brings a fresh take on the rhythm game genre, complete with the
ability to change outfits and swap partners at the player's whim.

For more information visit www.activision.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision posted
net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information about
Activision and its products can be found on the company's World Wide
Web site, which is located at www.activision.com.

About Dancing with the Stars

Hosted by Tom Bergeron ("America's Funniest Home Videos") and
Samantha Harris ("E! Entertainment"), the celebrities will perform
choreographed dance routines which will be judged by renowned Ballroom
judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie
Ann Inaba.

"Dancing with the Stars" is the U.S. version of the international
BBC smash hit series, "Strictly Come Dancing." This version is
produced in America by BBC Worldwide Productions. Conrad Green serves
as executive producer and Rob Wade and Matilda Zoltowski are
co-executive producers. Alex Rudzinski directs.

Cautionary Note Regarding Forward-looking Statements: Information
in this press release that involves Activision's expectations, plans,
intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. In this release they are identified by references to
dates after the date of this release and words such as "will," "will
be," "remains," "to be," "plans," "believes", "may", "expects,"
"intends," and similar expressions. These risks and uncertainties
include, but are not limited to, sales of Activision's titles, shifts
in consumer spending trends, the seasonal and cyclical nature of the
interactive game market, Activision's ability to predict consumer
preferences among competing hardware platforms (including
next-generation hardware), declines in software pricing, product
returns and price protection, product delays, retail acceptance of
Activision's products, adoption rate and availability of new hardware
and related software, industry competition, rapid changes in
technology and industry standards, protection of proprietary rights,
maintenance of relationships with key personnel, customers, vendors
and third-party developers, international economic and political
conditions, integration of recently acquired subsidiaries and
identification of suitable future acquisition opportunities,
limitations on our ability to issue stock and options and foreign
exchange rate changes. Other factors that could cause Activision's
actual future results to differ materially from those expressed in the
forward-looking statements set forth in this release include, without
limitation, the further implementation, acceptance and effectiveness
of the remedial measures recommended or adopted by the special
sub-committee of independent directors established in July 2006 to
review Activision's historical stock option granting practices, the
board and Activision; the outcome of the SEC's formal investigation
and the derivative litigation filed in July 2006 against certain
current and former directors and officers of Activision relating to
Activision's stock option granting practices, the possibility that
additional claims and proceedings will be commenced, including
additional stockholder litigation, employee litigation, and additional
action by the SEC and/or other regulatory agencies, other litigation
(unrelated to stock option granting practices), and the risks
identified in Activision's most recent annual report on Form 10-K and
recent reports on Form 8-K. The forward-looking statements in this
release are based upon information available to Activision as of the
date of this release, and Activision assumes no obligations to update
any such forward-looking statement. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of future performance and are
subject to risks, uncertainties and other factors, some of which are
beyond our control and may cause actual results to differ materially
from our current expectations.

(C) 2007 Activision Publishing, Inc. Activision is a registered
trademark of Activision Publishing, Inc. Wii and Nintendo DS are
trademarks of Nintendo. (C) 2006 Nintendo. All other trademarks and
trade names are the properties of their respective owners.

Sandbox Strategies
Jennifer Varon, 212-213-2451 x 227
jennifer@sandboxstrat.com

Copyright Business Wire 2008