CoverGirl Flips for USA Gymnastics
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Shawn Johnson, Nastia Liukin and Alicia Sacramone are the newest CoverGirls HUNT VALLEY, Md., June 26 /PRNewswire-FirstCall/ -- For the first time, female athletes have been named as the face of CoverGirl cosmetics. Shawn Johnson, Nastia Liukin and Alicia Sacramone from the USA Gymnastics team were recently signed to join the CoverGirl family. As three of the biggest gymnastics stars, these athletes emulate the iconic image of the CoverGirl brand with fresh, natural beauty. Shawn, Nastia and Alicia join a roster of famous spokesmodels such as Drew Barrymore, Rihanna and Queen Latifah. "Shawn, Nastia and Alicia are wonderful additions to the CoverGirl family, representing CoverGirl ideals of both inner and outer beauty," said Esi Eggleston Bracey, Vice President and General Manager, CoverGirl Cosmetics in North America. "We want to honor their confidence and help them shine in the spotlight. We are thrilled they are lending their beautiful faces to CoverGirl." In addition to their new roles, Shawn, Nastia and Alicia received the ultimate star treatment when Molly Stern, CoverGirl's celebrity makeup artist, created customized looks for the gymnasts to sport during the world's premiere competitions. "I'm excited to be working with Shawn, Nastia and Alicia," said Molly. "I created customized looks for each of the athletes to accentuate and celebrate their natural beauty and individuality so they can be confident while competing." CoverGirl and Molly Stern are delighted to contribute to the gymnasts' confidence. "The way we look is a big part of our gymnastics performance," said Shawn, Nastia and Alicia. "If we look good, we are more confident and are able to perform better during our competitions." As CoverGirl brand ambassadors, Shawn Johnson, 16, of West Des Moines, Iowa; Nastia Liukin, 18, of Parker, Texas; and Alicia Sacramone, 20, of Winchester, Massachusetts will be role models for the millions of CoverGirl consumers across the country. Since its introduction in 1961, CoverGirl has helped numerous modeling careers and was one of the first brands to link models' names and faces with a product. The long list of famous CoverGirl models includes Drew Barrymore, Queen Latifah, Rihanna, Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and the brand is known for consistently signing models that embody both inner and outer beauty. Visit www.covergirl.com for more information on CoverGirl makeup and their family of models. About P&G Beauty (NYSE: PG) P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head and Shoulders(R), MAX Factor(R), CoverGirl(R), DDF(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Christina Aguilera fragrance, Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. SOURCE P&G Beauty For more information and for interview opportunities with Molly Stern: Lori Dunn, +1-212-485-6874, email@example.com, or Lauren Staggs, +1-212-485-6882, firstname.lastname@example.org, both of Marina Maher Communications, for P&G Beauty
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