Mediastay-Kingoloto Crosses the Atlantic and Acquires Luckysurf

Mon Jun 30, 2008 9:01am EDT

* Reuters is not responsible for the content in this press release.

Mediastay, the European Leader in Free Online Games, Acquires the Assets of
Luckysurf in the US and Europe, Through its North American Subsidiary
Mediastay North America Inc.

PARIS, June 30 /PRNewswire/ -- Mediastay, the European leader in free
online games, and operator of Kingoloto.com, Grattage.com, KingoMusic.com and
Bananalotto, announces the acquisition of the Luckysurf brands and games in
the United States, France and the UK. This acquisition comes just a few
months after the acquisition of Bananalotto, and underlines Mediastay's
ambition to become a key player in the Online Marketing and Free Game area.
This acquisition has lead to the creation of the first global online audience
platform in the free game industry with over 20 million users.
    At the end of the 90s, Luckysurf was a pioneer in the concept of free
online lottery, and is still today a key player in North America.
    Luckysurf operates in the United States (80 % of the activity in 2007),
in France and in the UK. It received sizable funding (USD 40 million) in 1999
and 2000, which helped it acquire a large audience since then.
    "The acquisition of Luckysurf underscores Mediastay's desire to develop a
leading and international player in the free game industry whilst developing
strong brands locally. The success of Bananalotto's integration strengthens
our capacity to integrate acquisitions and to benefit from powerful synergies
in terms of technology and marketing," commented Eric Bennephtali, founder of
Mediastay - Kingoloto. "We would like to give Luckysurf.com a boost with the
launch of a new version of the website during the summer. Luckysurf.com will
become the flagship site of Mediastay in the American market; we will launch
new concepts in the coming months."
    This acquisition includes Luckysurf USA, France and UK as well as the
other sites published by LSF Publishing i.e. Mysurfpoints.com,
MegalottoClub.com and TheBigPayout.com.
    "Depsite the fact that Luckysurf had established itself as a major online
brand, it was becoming less of a strategic asset in the development of our
group, which now focuses on our fast growing leading interactive marketing
agency (LSF Interactive). Therefore, at the end of 2007 we started looking
for the best operator to maintain and continue to develop the brand and its
database in the coming years. Mediastay appears to be the company in the best
position to do so and with which we share the same vision." said Daniel
Laury, co-founder of Luckysurf and President of the interactive marketing
group LSF network, Inc.
    Through the publishing activity of Mediastay Publishing: Kingolotto.com
(10 countries), Bananalotto (4 countries), Grattage.com (3 countries),
KingoMusic (FR), Mediastay has become the European leader in the free online
game industry and a major player in the online lead generation business.
    With 3,888,000 individual visitors, Mediastay Publishing comes fourth in
the comScore ranking of the European online game websites* and first in the
free online game field. Kingolotto gathers about 246,000 players a day.
Kingolotto Network's success demonstrates the power of the model; first
created in France with Kingoloto.com, then expanded to Europe
    * European ranking comScore November 2007
    ABOUT MEDIASTAY
    Founded in 2000, MEDIASTAY is the European leader in free online games
(source comScore 2007) with the publishing and launch of
http://www.kingoloto.com (in 10 countries), http://www.bananalotto.com (in 3
countries) http://www.grattage.com and http://www.kingomusic.com. Mediastay
is a major player in online lead generation for key accounts such as La
Redoute, Meetic, TELE2, GE Money Bank and Ipsos. In 2007, Mediastay generated
sales of 11 millions euros.
    ABOUT LSF Network, Inc.
    Founded in 1999 in San Francisco, California, LSF Network and its
division LSF Interactive is a global leader in online marketing. The company
currently employs approximately 80 people around the world. LSF Network
brings qualified leads, traffic or customers to its clients through an
integrated approach that leverages all of the digital marketing channels
(SEO, SEM, emails, displays, co-registration, affiliate programmes, etc) with
a risk-free performance model. LSF Interactive currently supports many
brands: Clarins, Yves Saint Laurent, Lancome, Ghirardelli, Neopost, Scooter
Store in the US and Canada and Le Groupe Figaro, France24, Peugeot,
Intermarche, Arval, Ipsos and MMA in Europe
    For more information, visit our websites: http://www.lsfinteractive.com
and http://www.lsfinteractive.fr
SOURCE  Mediastay

Press contacts: HOPSCOTCH, Clemence Brondel, Tel.: +33(0)1-58-65-00-50,
cbrondel@hopscotch.fr; Philippe Sergent, Tel.: +33(0)1-58-65-00-29,
psergent@hopscotch.fr
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