Orlando-Based Fry Hammond Barr Wins Peabody Hotels Account

ORLANDO, FL, Jun 30 (MARKET WIRE) --
Following an open, in-depth, three-month review of some thirty major
Florida advertising agencies, The Peabody Orlando chose the Orlando-based
Fry Hammond Barr as its advertising agency of record, effective
immediately. "Both of our organizations have deep roots in Central
Florida and our new partnership is a natural fit," said Pete Barr, Jr.,
president and CEO of Fry Hammond Barr. "We are excited to have the
opportunity to support and continue The Peabody tradition of excellence."

Since 1986, The Peabody Orlando has been instrumental in establishing
Orlando as the nation's premier venue for the meetings and conventions
industry. To help with the selection process, Alan C. Villaverde,
executive vice president/operations, Peabody Hotels and general manager of
The Peabody Orlando, hired Orlando-based Philip Schwartz, president of
SchwartzCom.com, a well-known and highly regarded advertising consultant.
Following a review of the thirty agencies, six semi-finalists were
identified, and then two finalists.

"Ultimately, we chose Fry Hammond Barr because we were so impressed with
their creative product, which is always the top priority for us," said
Villaverde. "They also demonstrated their understanding of the
complexities and challenges of our industry and the importance of our
$420-million expansion -- not only for our hotel, but for Orlando as a
whole."

The Peabody Orlando, a "Mobil Travel Guide" Four Star, AAA Four Diamond,
"Wine Spectator" Award of Excellence hotel, is a property of Peabody
Hotels within the portfolio of Peabody Hotel Group, Memphis, Tennessee.

CONTACT:
MaureenBridget Gonzalez
Director, Corporate Communication
Peabody Hotels/The Peabody Orlando
Tel. 407-345-4521
Fax 407-363-1505
Email Contact
www.peabodyorlando.com

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