Opening Day of ELEMENT Lexington Marks the World Premiere of Starwood Hotels' Newest...

Tue Jul 1, 2008 7:30am EDT

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Opening Day of ELEMENT Lexington Marks the World Premiere of Starwood Hotels' Newest Lifestyle Brand, ELEMENT Hotels Travelers in Lexington, MA Will Be First to Rise, Shine and Thrive at ELEMENT Hotel

  LEED-Certified ELEMENT Hotel to Reinvigorate Extended Stay Options
                             for Travelers
LEXINGTON, Mass.--(Business Wire)--
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) opens the
eco-friendly doors of ELEMENT(sm) Lexington in Lexington, MA today,
July 1, 2008. ELEMENT is Starwood's newest hotel concept and the first
LEED-certified hotel chain in the country.

   Located just off Route 128 at 727 Marrett Road, ELEMENT Lexington
is making its national debut, offering guests an entirely new extended
stay experience that combines smart design, nature-inspired, and
eco-friendly touches. Modern amenities range from complimentary WiFi
to an international pantry stocked with everything from Korean kimchi
soup to artisanal meats and cheeses. Guests will leave Lexington's
newest hotel knowing what it truly means to wake up and thrive.

   ELEMENT Lexington--the first hotel to open its doors to
guests--will also serve as Starwood's green trailblazer with the
intent of migrating key learnings to its sister brands including
Westin, Sheraton and Le Meridien Hotels. Since 1999, W Hotels served
as an incubator for Starwood's innovation in hotel style and design
and Westin Hotels and Resorts forged a new path in hotel bedding when
it launched the Heavenly Bed. ELEMENT Lexington will be used as the
concept lab in which operators can explore the best ways to be
eco-friendly while continuing to deliver an eco-chic guest experience.

   Awaken to Smart Design

   The ELEMENT brand's unique smart design philosophy is evident from
the moment guests arrive. After passing through a signature portal
that provides a literal bridge to the ELEMENT interior haven, guests
will be greeted with streams of natural light from a multi-storied
window wall. The vitality of the lobby will be matched by the energy
of the hotel's outdoor fire pit and barbecue, where a regular nightly
gathering will give guests an opportunity to interact, while sipping a
glass of wine or draft microbrew beer.

   The smart design and clever use of space in the hotel's 123 guest
rooms will be aimed at encouraging guest productivity while
facilitating relaxation. Whether you choose a studio, 1-bedroom or
2-bedroom unit, ELEMENT hotel's open, modular flow will blend together
each part of the guestroom to create a residential feel. Guests will
be able to customize their rooms to match their habits through
multi-purpose, modular furniture, swiveling flat-screen LCD
televisions, large desks with open shelving and custom-designed
closets. In addition, each room offers a complete kitchen that
features modern Energy-Star rated appliances and all the tools and
utensils to prepare a gourmet meal. Guests will also rest soundly in
the renowned Westin Heavenly Bed(R), and recharge each morning in
sleek, contemporary bathrooms with oversized spa showers.

   A Vital Travel Hub

   Located just 30 minutes outside of Boston, MA, Lexington offers
visitors the opportunity to explore unique landmarks and tour
historical attractions, including Louisa May Alcott's childhood home,
the National Heritage Museum, the Lexington Battle Green and the
popular DeCordova Museum & Sculpture Park. The Burlington Mall and
Natick Collection are just a few miles away and offer shoppers a
variety of stores and restaurants to enjoy.

   "Lexington is the perfect city for ELEMENT guests to thrive in due
to its fast-growing business sector, heavily-trafficked sports venues,
and proximity to Boston," said Chris Hartzell, General Manager for
ELEMENT Lexington. "Whether they're working or relaxing, this
refreshing haven will put guests in control of their experience,
helping them feel at their best while on the road."

   Space to Live Your Life

   A signature breakfast offering, fully equipped fitness center and
uninterrupted indoor/outdoor public spaces will deliver a
multi-functional, natural environment that provides guests with the
space to work, relax or socialize. Intuitive staff will provide guests
the personalized attention they need and the space they desire to live
a complete and balanced life while at the hotel.

   ELEMENT Hotels will also feature approximately 456 square feet of
meeting space, an integrated technology center and library, as well as
cafe seating, a workspace and a flexible lobby lounge space. For
breakfast, guests will be able to choose among several options,
including its signature hot breakfast sandwich, fresh fruit and cereal

   Great for the Earth. Great for Guests

   ELEMENT hotel's key green features are cleverly designed to be as
appealing aesthetically as they are eco-friendly, so travelers never
compromise on style and comfort. They include energy efficient
stainless steel appliances and lighting, water-efficient faucets and
fixtures and bins for paper, plastic and glass which make recycling
easy. Filtered water in guest rooms and amenity dispensers in the
showers reduce plastic bottle waste. In addition, ELEMENT hotels use
low VOC (Volatile Organic Compound) paints and carpets with up to 100%
recycled content and anti-microbial carpet pads which improve indoor
air quality for guests and staff. Guests driving hybrid cars are
rewarded with priority parking. Even the ubiquitous "Do Not Disturb"
sign gets a green makeover, replacing the traditional paper tag with
the environmentally-friendly magnet.

   No-Compromise, Eco-Chic Guest Experience

   "We are committed to providing a no-compromise, eco-chic
experience," said Brian McGuinness, Global Brand Leader of aloft &
ELEMENT hotels. "ELEMENT makes it easy to be environmentally
responsible without having to sacrifice a great guest experience."

   Travel indulgences at ELEMENT include Westin's Heavenly bed,
spa-like bathrooms with oversize showers and rain showerheads which
are water efficient, a state-of-the-art fitness center, fresh and
healthy complimentary breakfast and organic pantry options, plus the
latest in technology and neat extras like complimentary bikes for
guests and staff and local area information on the TV's.

   Each ELEMENT hotel is infused with natural light, featuring a
16-foot window wall in the lobby and oversized windows in each guest
room providing sightlines to the outdoors. Biophilic design--literally
meaning the love of living systems--is the art of bringing the outside
world in and natural colors and patterns are reflected in the ELEMENT
rooms and public space design and furnishings.

   Launched to the development community in 2006, ELEMENT hotels are
inspired by the design and positioning of Westin Hotels and Resorts
and will promote balance through smart and sustainable design.

   Additional ELEMENT Hotels opening later this year include
Summerlin, NV near Las Vegas; Irving, TX; and Arundel Mills, MD, a
suburb of Baltimore; and Houston Vintage Park, Houston, TX. ELEMENT
Lexington is taking reservations now. To reserve a room, please call
1-781-861-1751. For more information, please visit


   Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and leisure companies in the world with approximately 900
properties in more than 100 countries and 155,000 employees at its
owned and managed properties. Starwood Hotels is a fully integrated
owner, operator and franchisor of hotels, resorts and residences with
the following internationally renowned brands: St. Regis(R), The
Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R),
Four Points(R) by Sheraton, and the recently launched Aloft(SM) and
Element(SM). Starwood Hotels also owns Starwood Vacation Ownership,
Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please

   (Note: This press release contains forward-looking statements
within the meaning of federal securities regulations. Forward-looking
statements are not guarantees of future performance or events and
involve risks and uncertainties and other factors that may cause
actual results or events to differ materially from those anticipated
at the time the forward-looking statements are made. These risks and
uncertainties are presented in detail in our filings with the
Securities and Exchange Commission. Although we believe the
expectations reflected in such forward-looking statements are based
upon reasonable assumptions, we can give no assurance that our
expectations will be attained or that results and events will not
materially differ. We undertake no obligation to publicly update or
revise any forward-looking statement, whether as a result of new
information, future events or otherwise.)

Kortenhaus Communications
Sara Gottman, 617-778-5775
Jessica Danforth, 617-778-5756

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