Frost & Sullivan Recognizes Integrity Applications for Path-Breaking Technology Innovation...

Frost & Sullivan Recognizes Integrity Applications for Path-Breaking Technology Innovation and Growth Potential in the Non-Invasive Glucose Monitoring Markets

PALO ALTO, Calif.--(Business Wire)--
Based on its recent analysis of the biosensors market, Frost &
Sullivan recognizes Integrity Applications Ltd. with the 2008 North
American Frost & Sullivan Product Innovation Leadership of the Year
Award for developing the world's first non-invasive glucose monitor,
combining three diverse technologies together, GlucoTrack(TM).

"Integrity Application's product innovation focus was adopted as a
plan towards achieving technological excellence," says Frost &
Sullivan Industry Analyst & Team Leader Dr. Rajender Thusu. "The
in-house design team strengths were fully exploited by Integrity
Applications to overcome the drawbacks current existing glucose meters
that require piercing, limited accuracy to quality of strips
(analytes) and limited analyte life, all of which have warranted the
need of a non-invasive design and dispense the use of expensive
strips."

The premiere novelty of GlucoTrack is that it uses three
independent, simultaneous technologies - ultrasound, conductivity, and
heat capacity - to produce measurements that are fed into a
proprietary algorithm. Secondly, this home use application can be used
by the diabetics themselves, requiring recalibration only once a
month.

While developing GlucoTrack meter, Integrity Applications paid
special attention to its ease of use by its end-users. With this
emphasis, GlucoTrack design has a very simple pushbutton operation. It
comprises of portable Main Unit that includes a large screen display
and is about the same size and weight as an iPod, and a small sensor
unit that contains the sensors and calibration electronics which clips
onto the earlobe like a clip-on earring. The Ear Clip is adjustable
and can be attached painlessly to the ear. Users can measure blood
glucose levels as many times a day as they want, with no pain and no
extra cost.

This is unique and exhibits superiority over competing products,
which require frequent calibration every few uses. With GlucoTrack,
end-users can input their data and after a short calibration start
using the device. The result is displayed on a large screen. When
blood glucose levels raise too high or too low (according to user's
pre-set levels), visual and audible alarms are activated.

To ensure implementation of flawless communication and back up
storage of data, GlucoTrack is fitted with a USB and infrared ports,
to download data for off-line analysis.

In summary, the key benefits of the GlucoTrack, which makes it the
product of the year, are its high accuracy, three matched technology,
truly non-invasive nature, cost-effective solution and infrequent
requirement for calibration. For developing a technology that
encompasses numerous advantages and offers a world of opportunities to
explore, Integrity Applications is the recipient of the Frost &
Sullivan Product Innovation Leadership of the Year Award for 2008.

Each year Frost & Sullivan presents this Award to the company that
has demonstrated the ability to develop and/or advance products with
more innovative capabilities than competing vendors and products. This
Award recognizes the company's successful adoption of new or existing
technology that has become a part of its well-designed product family.
Such innovation is expected to significantly contribute to the
industry in terms of product performance and degree/rate of technical
change.

Frost & Sullivan Best Practices Awards recognize companies in a
variety of regional and global markets for demonstrating outstanding
achievement and superior performance in areas such as leadership,
technological innovation, customer service, and strategic product
development. Industry analysts compare market participants and measure
performance through in-depth interviews, analysis, and extensive
secondary research in order to identify best practices in the
industry.

About Integrity Applications Ltd.

Integrity Applications is based in Ashkelon, Israel. The founders
and employees of the company possess complementary development,
engineering and management skills including sensing, measuring and
processing, operations/production design, electronics engineering and
other capabilities. As a company dedicated to breakthrough
innovations, Integrity Applications has and always will thrive to
bring positive change to the life of diabetics worldwide, by providing
painless and low cost real time solutions. For more information about
Integrity Applications, visit http://www.integrity-app.com.

About Frost & Sullivan

Frost & Sullivan, the Global Growth Consulting Company, partners
with clients to accelerate their growth. The company's Growth
Partnership Services, Growth Consulting and Career Best Practices
empower clients to create a growth focused culture that generates,
evaluates and implements effective growth strategies. Frost & Sullivan
employs over 45 years of experience in partnering with Global 1000
companies, emerging businesses and the investment community from more
than 30 offices on six continents. For more information about Frost &
Sullivan's Growth Partnerships, visit http://www.awards.frost.com.

Frost & Sullivan
Stacie Kopecki, 210-247-2450
Stacie.kopecki@frost.com

Copyright Business Wire 2008