Local Matters Expands Relationship with Fonecta Group in Finland

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Tue Jul 1, 2008 12:40pm EDT

Fonecta Integrates Local Matters' FlexiQ Platform into Its New
                      IP-Based Switching Platform
DENVER--(Business Wire)--
Local Matters has been awarded a contract from the Fonecta Group
in Finland to integrate its already installed FlexiQ platform with
Fonecta Group's new IP-based switching platform. The integration is
underway and should achieve production status later this year.

   "Local Matters' FlexiQ platform has proven to be an effective
solution for our DA agents. As we upgrade to an IP-based switching
platform we want to maintain this advanced agent-facing environment to
ensure our agents have the resources to offer our customers the
highest quality of service," said Lauri Kangaslahti, director,
Fonecta.

   The integrated FlexiQ offering, including the FlexiStation
Directory Assistance (DA) services operator workstation will continue
to provide Fonecta's agents with access to advanced customer
information and utilizes the FlexiSearch engine. FlexiSearch is a
directory data search engine enabling DA service providers to
aggregate, manage and search both traditional and enhanced directory
data from multiple sources. The application includes a variety of
features designed to optimize high-speed, high-volume environments and
support enhanced DA services, such as integrated movie and
entertainment listing, driving directions and maps, and traffic
conditions.

   "The integration of the Local Matters' FlexiQ platform into
Fonecta's new IP-based switching platform reinforces its ability to
provide excellent customer service and agent productivity in a wide
variety of operating environments," said John Kemp, executive vice
president for Local Matters.

   Currently 23 customers in 13 countries use the FlexiQ platform and
related offerings from Local Matters.

   About Fonecta

   Fonecta is the market-leading directory service company in
Finland. Through Fonecta's great variety of services contact
information can be found regardless of time, place or the
communication device at hand.

   Some of Fonecta's best-known services are the Phone Books, 02 02
02 and 118 directory assistance services, as well as Internet-based
Fonecta Finder. Fonecta's services are altogether used more than 1.5
million times each day. Currently Fonecta has nearly 900 employees in
ten locations in Finland. Fonecta Group's turnover in Finland reached
approximately 160 million euros in 2007. Fonecta Group belongs to a
pan-European directory services company European Directories SA, which
in addition to Fonecta Group consist of De Telefoongids, De Gule
Sider, Lokaldelen, Herold and Mediatel Group as well as TDC
Directories. European Directories SA operates in the Netherlands,
Finland, Austria, the Czech Republic, Slovakia, Denmark and Sweden,
among other countries. www.fonecta.com

   About Local Matters

   Local Matters, Inc. is a media technology solutions provider and
specialized online media publisher, focused on the local search
industry. It offers solutions that enable consumers to search for
local content on the Internet and through voice-based directory
assistance. Local Matters owns and operates a network of thousands of
locally oriented websites with content directed at consumers seeking
extensive information about specific local shopping or planning
activities. Local Matters delivers its media technology solutions to
22 Yellow Pages publishers in 14 countries, and 23 directory
assistance service providers in 13 countries. Visit the company at
www.localmatters.com.

104 West Partners for Local Matters
Elaine Schoch, 720-407-6064
Account Director
Elaine.Schoch@104west.com
or
Local Matters
Lynn Hilkene, 734-761-9432
Vice President of Sales Voice and Wireless Division
lhilkene@localmatters.com
or
Fonecta Group
Lauri Kangaslahti, +358 20 442 2302
Director, Consumer Services Business Unit
Lauri.Kangaslahti@fonecta.com

Copyright Business Wire 2008
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