Press Release |
Cake Batter Ice Cream Innovator, Cold Stone Creamery, Expands Upon Batter Line
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Talented Tastemaster Creates New Flavors Just in Time for National Ice Cream Month SCOTTSDALE, Ariz.--(Business Wire)-- It is often said that imitation is the best form of flattery. That statement is certainly true in regard to Cold Stone Creamery's Cake Batter ice cream. Retailers and at-home ice cream enthusiasts have attempted to recreate this signature flavor since its introduction in 2003, yet nothing compares to the recipe born in a local store and perfected by Cold Stone Creamery's Tastemaster. As the batter ice cream concept continues to gain momentum, and interest among ice cream aficionados grows, it is the perfect time for the flavor's originator to expand upon this beloved taste profile. On July 2, just in time for National Ice Cream Month, participating Cold Stone Creamery locations will feature four batter-inspired ice cream flavors: -- Chocolate Cake Batter -- Blueberry Muffin Batter -- Cookie Batter -- Cake Batter In addition to the new batter flavors, and playing off the baseball batter terminology, several new ice cream Creations, cakes and shakes have been designed and will be available July 2 through August 31. A few examples of these new delicious desserts include: Creation: -- Blueberry Double Play: Blueberry Muffin Ice Cream, double blueberries and yellow cake Shakes: -- Bananas for Baseball: Chocolate Cake Batter Ice Cream and bananas Cakes: -- Rookie Cookie Cake: Layers of devil's food cake and Cookie Batter Ice Cream mixed with chocolate shavings, covered in ganache and crumbed with chocolate chips For a complete list of batter-inspired treats, visit www.coldstonecreamery.com/promotions.html. "Since its introduction, Cake Batter ice cream has been one of the most popular flavors we sell. In fact, to date we've produced more than 56 million servings of this delicious flavor in shakes, cakes and creations in stores across the country," said Sr. Tastemaster Ray Karam. "I think this is just the beginning of the innovative batter flavors Cold Stone Creamery is capable of developing." In support of all things batter, Cold Stone Creamery is combining baseball, water and ice cream for the perfect summer celebration. More specifically, there is a baseball-themed scratch-and-win game card for anyone who makes a Cold Stone Creamery purchase with the purchase of a 20-ounce bottle of Aquafina water. Game card prizes include free mix-ins, free Creations and five-dollar gift cards. No purchase necessary. Game ends 8/31/2008. See official rules for details. Void where prohibited. About Cold Stone Creamery Cold Stone Creamery delivers The Ultimate Ice Cream Experience through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Ariz., Cold Stone Creamery is part of the Kahala holding company, a leading brand-building franchisor with a portfolio of 12 quick-service restaurant brands. Cold Stone Creamery alone operates nearly 1,400 locations in the U.S., Puerto Rico, Guam, Japan, Korea, China, Taiwan, Indonesia, Mexico, Denmark and United Arab Emirates. For more information about Cold Stone Creamery, visit the brand's Web site at coldstonecreamery.com. Cold Stone Creamery, Cake Batter ice cream and Tastemaster are registered trademarks of Kahala Corp. AQUAFINA is a registered trademark of PepsiCo, Inc. Kahala Corp Anne Christenson, 480-296-8253 email@example.com Copyright Business Wire 2008