Cake Batter Ice Cream Innovator, Cold Stone Creamery, Expands Upon Batter Line

Wed Jul 2, 2008 8:01am EDT

* Reuters is not responsible for the content in this press release.

Talented Tastemaster Creates New Flavors Just in Time for National
                            Ice Cream Month
SCOTTSDALE, Ariz.--(Business Wire)--
It is often said that imitation is the best form of flattery. That
statement is certainly true in regard to Cold Stone Creamery's Cake
Batter ice cream. Retailers and at-home ice cream enthusiasts have
attempted to recreate this signature flavor since its introduction in
2003, yet nothing compares to the recipe born in a local store and
perfected by Cold Stone Creamery's Tastemaster.

   As the batter ice cream concept continues to gain momentum, and
interest among ice cream aficionados grows, it is the perfect time for
the flavor's originator to expand upon this beloved taste profile.

   On July 2, just in time for National Ice Cream Month,
participating Cold Stone Creamery locations will feature four
batter-inspired ice cream flavors:

   --  Chocolate Cake Batter

   --  Blueberry Muffin Batter

   --  Cookie Batter

   --  Cake Batter

   In addition to the new batter flavors, and playing off the
baseball batter terminology, several new ice cream Creations, cakes
and shakes have been designed and will be available July 2 through
August 31. A few examples of these new delicious desserts include:

   Creation:

   --  Blueberry Double Play: Blueberry Muffin Ice Cream, double
        blueberries and yellow cake

   Shakes:

   --  Bananas for Baseball: Chocolate Cake Batter Ice Cream and
        bananas

   Cakes:

   --  Rookie Cookie Cake: Layers of devil's food cake and Cookie
        Batter Ice Cream mixed with chocolate shavings, covered in
        ganache and crumbed with chocolate chips

   For a complete list of batter-inspired treats, visit
www.coldstonecreamery.com/promotions.html.

   "Since its introduction, Cake Batter ice cream has been one of the
most popular flavors we sell. In fact, to date we've produced more
than 56 million servings of this delicious flavor in shakes, cakes and
creations in stores across the country," said Sr. Tastemaster Ray
Karam. "I think this is just the beginning of the innovative batter
flavors Cold Stone Creamery is capable of developing."

   In support of all things batter, Cold Stone Creamery is combining
baseball, water and ice cream for the perfect summer celebration. More
specifically, there is a baseball-themed scratch-and-win game card for
anyone who makes a Cold Stone Creamery purchase with the purchase of a
20-ounce bottle of Aquafina water. Game card prizes include free
mix-ins, free Creations and five-dollar gift cards. No purchase
necessary. Game ends 8/31/2008. See official rules for details. Void
where prohibited.

   About Cold Stone Creamery

   Cold Stone Creamery delivers The Ultimate Ice Cream Experience
through a community of franchisees who are passionate about ice cream.
The secret recipe for smooth and creamy ice cream is handcrafted fresh
daily in each store, and then customized by combining a variety of
mix-ins on a frozen granite stone. Headquartered in Scottsdale, Ariz.,
Cold Stone Creamery is part of the Kahala holding company, a leading
brand-building franchisor with a portfolio of 12 quick-service
restaurant brands. Cold Stone Creamery alone operates nearly 1,400
locations in the U.S., Puerto Rico, Guam, Japan, Korea, China, Taiwan,
Indonesia, Mexico, Denmark and United Arab Emirates. For more
information about Cold Stone Creamery, visit the brand's Web site at
coldstonecreamery.com.

   Cold Stone Creamery, Cake Batter ice cream and Tastemaster are
registered trademarks of Kahala Corp. AQUAFINA is a registered
trademark of PepsiCo, Inc.

Kahala Corp
Anne Christenson, 480-296-8253
achristenson@kahalacorp.com

Copyright Business Wire 2008