Polar to Feature Live Tour de France Race Data

Micro-Site, also Featured on Bicycling.com, Will Enable Sports Fans to Track
Performance and Position Data From Various Pro Teams During Each Tour Stage
LAKE SUCCESS, N.Y., July 2 /PRNewswire/ --

WHO: Polar Electro, the leader in heart rate monitoring and fitness
assessment technology

WHAT: Micro-site with real-time performance and positioning data from
various pro cyclists during every stage of the Tour de France.
Each day, top riders from Polar-sponsored teams are selected
and tracked through the entire stage. Bicycling.com, the
leading cycling Web site, will also feature the Polar live race
data. It's a great way to add depth and cool information to any
Tour coverage.

Displayed information will include:

- Heart rate, speed, cadence, power (wattage), altitude,
and L-R pedaling balance
- Live positioning, via Google Maps

HOW: Polar's telemetry (live data) technology & Polar cycling
computers (C600 w/Power, CS600 and CS400)

WHEN: July 5 - July 27th, during live coverage of all Tour de France
stages

LIVE DATA
WEB SITE: http://livedata.polar.fi/extra (site to go live at start of
race, Sat. July 5th)

ALSO AT: www.bicycling.com as part of their Tour de France coverage

IDEAS FOR - Link directly to the Polar site or suggest the link as part
MEDIA: of your Tour coverage
- Live blog each Tour stage, including the latest rider data
from Polar
- Analyze & compare rider data as part of your post-stage
coverage
- Review a Polar cycling computer, comparing your data to the
pros!
- Polar cycling products:
http://polarusa.com/consumer/cycling/products.asp
- Speak with Polar about how the live race data is made
possible (contact info below)

About Polar
Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of
Finland-based Polar Electro OY, which invented the first wireless heart rate
monitor (HRM) in 1977. The company is dedicated to improving people's health
and well-being by providing leading technology and program solutions that
deliver valuable feedback to help users gain a better understanding of their
bodies and their overall fitness level. Today Polar heart rate monitors are
the number one choice among consumers worldwide, helping athletes and
exercisers "listen" to their bodies and manage physical activity properly.
Polar is also the worldwide leader in fitness assessment technology. Polar
suites of fitness technology are used by fitness facilities, athletic teams,
medical facilities, and thousands of physical education programs around the
country. For more information on Polar products and programs, visit
www.polarusa.com.
Contact:

Jasmine Lyons Roberto Lebron
CooperKatz for Polar CooperKatz for Polar
Office: (917) 595-3046 Office: (917) 595-3035
jlyons@cooperkatz.com rlebron@cooperkatz.com

SOURCE Polar

Jasmine Lyons, +1-917-595-3046, jlyons@cooperkatz.com, or Roberto Lebron,
+1-917-595-3035, rlebron@cooperkatz.com, both of CooperKatz for Polar