Your Environmental Road Trip (YERT) Celebrates the Completion of Eco-Adventure: 50...

Your Environmental Road Trip (YERT) Celebrates the Completion of Eco-Adventure: 50 States in 52 Weeks

Celebrating Green Across the Red, White and Blue
SAN FRANCISCO--(Business Wire)--
Your Environmental Road Trip (YERT), an all-American
eco-documentary project, completed its year-long odyssey on July 4,
2008. After exploring all 50 states in only 52 weeks, the YERT team
has collected over 400 hours of footage and 800 interviews, but a mere
43 pounds of garbage...all of which confirm that this country may be
environmentally challenged, but it is by no means doomed. The blog and
video podcasts on the YERT team's website (www.yert.com) currently
document just the tip of the iceberg. Now in the post-filming stage,
YERT will continue to release podcasts as it explores opportunities
for the footage to become a documentary, television series, or
educational curriculum.

"We wanted to cut through all the 'green' hype and figure out what
was really going on, from real people in real places who have real
things to say. We learned that Americans care deeply about supporting
the environment, but many are frustrated by the lack of truly green
options to address their concerns," said Mark Dixon, co-founder of the
project.

"And, with each new 'green-ish' product or service we move closer
to 'over-greenification'--the backlash that comes when a word ceases
to mean what it once meant. We risk building up a social immunity to
the very movement that's trying to save us," added co-founder Ben
Evans. "A giant 'green' SUV that gets 20 miles to the gallon isn't
actually 'green'--it's barely 'chartreuse!' We're out to help real
ideas and solutions see the light of day."

The YERT team, composed of Mark Dixon, Ben Evans, and Julie Evans,
has often found itself knee-deep in environmental marvels. Interviews
include eco-innovators such as Scott Brusaw of Solar Roadways and
maverick farmer Joel Salatin of Michael Pollan's The Omnivore's
Dilemma. Occasionally the team has created a stir. "YERT's video has
turned me into a national and international phenomenon, man," said
Matt Riggs, aka 'Eco Elvis.' "From their video I've gotten interest
from Living on Earth, the BBC, CNN and the Discovery Chanel's Planet
Green. My limitless 'thank-you-very-muches' to their efforts!"

YERT will host a presentation of the project and its findings in
both the San Francisco, CA, and Pittsburgh, PA, areas, where it will
introduce 'awards' such as the greenest city, the smallest carbon
footprint, and the person least likely to mourn peak-oil.

San Francisco, CA:

Date: July 11, 2008

Press Interviews: 3:30 P.M. - 6:00 P.M.

Open to all: 6:00 P.M. - 9:00 P.M.

Location: Temple Nightclub: 540 Howard St., San Francisco, CA
94105

Pittsburgh, PA:

Date: August 9, 2008

Press Interviews: 2:00 P.M. - 4:00 P.M.

Open to all: 3:00 P.M. - 7:00 P.M.

Location: Rachel Carson Homestead: 613 Marion Ave, Springdale, PA
15144

About YERT

YERT, which stands for 'Your Environmental Road Trip,'
(www.yert.com) is a year-long eco-documentary project combining
Internet videos and blogs to explore green issues inside and across
all 50 states in the U.S. With video camera in hand and tongue in
cheek, Ben Evans, Julie Evans and Mark Dixon have bathed themselves in
the best, brightest and weirdest of the United States' ecological
progress. Video podcasts of their adventures tapping into pressing
environmental topics such as transportation, water scarcity, green
living, renewable energy, organic farming and other ecological issues
can be found at www.yert.com.

Sobel Public Relations for YERT
Genea Sobel, 415-516-0443
genea@sobel-pr.com
or
For a YERT presentation:
Mark Dixon, 415-672-5537
mark@yert.com

Copyright Business Wire 2008